Tono de Marca

Introspective, heartfelt, serene, gentle, emotive, aspirational, inspiring, personal, and authentic, avoiding corporate jargon.

Valores de Marca

• •Emotional Expression
• •Authenticity
• •Connection
• •Inspiration from a Journey
• •Vibrancy and Color

Mejores Prácticas

• •Lead with Emotion: Always start with the feeling or the story behind the art. Use evocative and sensory language to draw the audience in.
• •Maintain a Personal Voice: Write as the artist, Laura Koller. Use "I" and "my" to share your personal connection to the work. This reinforces authenticity and the brand's core narrative.
• •Connect Art to Life Experiences: Frame each piece not just as a product, but as a captured moment, a travel memory, or a deep emotion. This gives the work context and value beyond its aesthetic.
• •Emphasize "Blue" as a Metaphor: While the art is colorful, continue to weave in the brand's foundational concept of "blue" as a symbol of depth, trust, and feeling, as stated in the brand mission.
• •Use Open-ended Questions: In social media captions, encourage reflection and connection by asking questions like, "What does this piece make you feel?" or "Where does this color take you?" to foster a sense of community and shared experience.

Percepción Social

Perceived as a high-quality, personal art venture, largely shaped by the artist's curated narrative. It targets individuals who appreciate fine art, value emotional and narrative-driven work, and are drawn to a colorful and expressive aesthetic, indicating a premium, boutique art brand with a strong personal story.

Ejemplos de Copy

• •More than just a place, it’s a feeling. Inspired by the golden light of a Grecian afternoon, this piece is an invitation to pause and feel the warmth on your skin. Bring the serenity of a perfect memory into your home and let it tell its story on your walls.
• •Some feelings find their voice in color. This piece started with a single shade of blue, the color of quiet mornings and deep thoughts. From there, a world of emotion unfolded. What does it say to you? #LaPaletteBlu #ArtThatFeels #AbstractArt #EmotionalColor
• •I believe art is a journey for the heart. Each painting is a conversation, a memory from a distant shore, or a feeling that has no words. My palette is my language, and with it, I hope to connect with a piece of your own story.
• •New Works: Stories of Summer and the Sea. Hello [Name], This season, my travels have filled my sketchbooks and canvases with the vibrant blues of the Mediterranean and the warm glow of long, sunlit evenings. I’m thrilled to share a new collection of prints that capture these moments of peace and joy. I hope they bring a sense of tranquility and adventure to your space.
• •Your home is a gallery of your life. Why not fill it with art that speaks to your heart? Discover the colorful, emotion-filled world of LA PALETTE BLU. Original art prints that are more than just decoration—they're a feeling. Shop the collection.