Brand Tone

empowering, accessible, and professional

Brand Values

• •Accessibility
• •Social Impact & Community Focus
• •Quality and Style
• •Customer-Centricity
• •Innovation and Ambition

Best Practices

• •Lead with the Mission: Always connect the product back to the core mission of accessibility and empowerment. Frame copywriting around the idea that buying glasses from Lapaire is a step towards a better life and a contribution to a larger social goal.
• •Use Empowering Language: Employ active, positive, and inspiring words. Phrases like "Unlock your potential," "See a brighter future," and "Transform your world" align with the brand's goal of improving lives.
• •Maintain Simplicity and Clarity: Avoid technical jargon. Explain eye health concepts in simple, relatable terms. The message should be as clear and accessible as the services offered.
• •Highlight Community and Impact: Share stories and statistics that demonstrate the brand's positive impact. Mentioning job creation, the number of people tested, and community partnerships reinforces the brand's social enterprise identity.
• •Be Aspirational but Grounded: While the vision is grand (to revolutionize eye care in Africa), the tone should remain grounded and approachable. Speak directly to the customer's needs and financial realities, emphasizing affordability and transparency at every turn.

Social Perception

Lapaire is perceived as a transformative and socially responsible enterprise, widely praised for disrupting the African eyewear industry by providing accessible, affordable, and quality eye care. It's seen as a key player in public health, improving lives, and an impactful company with a visionary founder, successfully blending social impact with a scalable commercial model.

Copy Examples

• •See the Future. Clearly. Your vision shapes your world. At Lapaire, we believe everyone deserves to see it in high definition. Get a FREE eye test today and discover our collection of stylish, affordable glasses. It’s not just eyewear, it’s a new outlook on life.
• •Quality Eyecare is a Right, Not a Luxury. For too long, clear vision has been out of reach for many. We’re changing that. With free, professional eye tests and frames starting from just $25, Lapaire is making quality eyecare accessible to all across Africa. See better, live better.
• •Style That’s Easy on Your Eyes (and Your Wallet). Who says you can’t have it all? Our trendy frames are designed to make you look good and feel great, without the high price tag. Find the perfect pair that expresses your style. Visit a Lapaire branch today!
• •Join the Vision Revolution. We’ve already helped over 180,000 people in Africa experience the joy of clear sight. Our mission is to empower communities, one pair of glasses at a time. Book your free eye test and become part of the movement.
• •Your Community Optician. With over 58 locations and growing, we’re bringing professional and affordable eye care closer to you. Our friendly team is ready to help you find the perfect eyewear solution. Lapaire is here to serve your community.