Brand Tone

Sophisticated, Artistic, and Aspirational

Brand Values

• •Design-Led & Architecturally Inspired
• •Independent Spirit
• •Quality Craftsmanship
• •Fair Pricing & Inclusivity

Best Practices

• •Lead with Design and Inspiration: Always anchor the product in its design story. Whether it's architecture, a city, or an era, this narrative elevates the brand beyond a simple product and justifies its premium positioning.
• •Use an Elevated Vocabulary: Employ sophisticated and evocative words. Use terms like "silhouette," "architectural," "handcrafted," "curated," and "homage" instead of more common words like "shape," "designed," "made," or "collection."
• •Maintain a Minimalist Approach on Social Media: Keep captions concise and impactful, allowing the high-quality visuals to do most of the talking. This creates an aura of effortless cool and confidence in the product's aesthetic appeal.
• •Emphasize "Accessible Luxury": In marketing communications, consistently balance the message of high-end craftsmanship and design with the value of "fair pricing." This is a powerful differentiator that can attract aspirational consumers who are deterred by the markups of major luxury houses.
• •Create a Brand Voice Style Guide: Document the brand's tone, key value propositions, approved terminology, and examples of on-brand copy. This ensures that any person creating content—whether for social media, ads, or the website—can maintain a consistent and recognizable voice for LA-PA Eyewear.

Social Perception

Niche, Stylish, and Positively Received

Copy Examples

• •Instagram Post (Image of Sunset Sunglasses on a model in a cityscape): Headline: The City is Your Canvas. Body: Inspired by the clean, geometric lines of the urban landscape. The Sunset pilot is a tribute to the architecture that shapes our world. Handcrafted for a modern perspective. #LAPAeyewear #DesignInspired #WearableArt
• •Facebook Ad (Carousel showing details of the Lombard frames): Headline: Luxury is in the Details. Body: Experience the difference of true craftsmanship. Our Lombard frames are handcrafted from premium acetate with an architect's attention to detail. Independent design, fairly priced. Discover the collection. Call to Action: Shop Now
• •Website Banner (Homepage): Text: Architecturally Inspired Eyewear. Globally influenced, handcrafted, and designed in Los Angeles. See the world differently.
• •Email Marketing Subject Line: Subject: A New Point of View: Introducing The Clark Collection
• •Product Description (For the Broadway Sunglasses): Text: As bold and unforgettable as its namesake. The Broadway boasts an eye-catching oversized square silhouette that commands attention. Its structured form is a nod to the iconic architecture of Manhattan, handcrafted to provide not just a frame, but a statement.