Brand Tone

Empowering, Confident, Elegant, Stylish, Caring, Ethical, Inclusive, Understanding, Informative, Helpful

Brand Values

• •Empowerment: Aims to empower women to feel positive and confident.
• •Modesty without Compromise: Providing full and varied coverage options that are also stylish, feminine, high-quality, and comfortable.
• •Quality & Durability: Emphasizes the use of premium, lightweight, breathable, and quick-drying fabrics, designed to last. Many pieces offer UPF50+ sun protection and are chlorine resistant.
• •Ethical & Sustainable Production: Committed to ethical manufacturing in a small, family-run factory in the Philippines, ensuring fair wages and good working conditions. Uses sustainable materials like ECONYL® regenerated nylon where possible.
• •Inclusivity & Choice: Caters to a range of body types and style preferences, believing that beauty is diverse and ageless. Offers Maxi, Midi, and Mini coverage options.
• •Customer-Centricity: Highlights positive customer reviews and provides detailed product information and support.

Best Practices

• •Prioritize Empowerment and Positivity: Frame all messaging to uplift and instill confidence in the reader. Focus on how the products enable freedom, comfort, and self-assurance.
• •Emphasize Elegant Modesty: Consistently highlight the stylish and feminine aspects of the designs, reinforcing that coverage and chicness go hand-in-hand. Use descriptive words that evoke sophistication and grace.
• •Be Transparent About Ethical Practices: Regularly and clearly communicate Lanuuk's commitment to sustainable materials and ethical production. This builds trust and resonates with conscious consumers.
• •Speak Inclusively: Acknowledge and cater to the diverse needs, body types, and preferences of your audience. Ensure imagery and language reflect this inclusivity.
• •Maintain a Helpful and Informative Voice: Provide clear, practical information about product features (e.g., UPF50+, fabric type, care instructions) and the benefits they offer, positioning the brand as a trusted resource.

Social Perception

Highly positive customer feedback, Appreciation for Modesty and Style, Recognized for Quality and Design, Seen as a Solution, Growing Recognition, Influencer & Community Engagement

Copy Examples

• •Headline: Dive into Confidence. Discover Lanuuk. Body: Embrace the water without compromising your style or values. Our exquisitely crafted modest swimwear is designed for comfort, coverage, and effortless elegance. Feel beautiful, feel empowered, feel you. #Lanuuk #ModestSwimwear #EmpoweredElegance
• •Headline: Style That Lasts, Values That Endure. Body: At Lanuuk, we believe in fashion that feels good, inside and out. Ethically made with premium, sustainable fabrics, our swimwear offers timeless designs and UPF50+ protection, so you can enjoy every moment with grace and peace of mind. #LanuukLife #SustainableStyle #EthicalFashion #ModestActivewear
• •Headline: Redefine Your Swim. Redefine Your Strength. Body: Lanuuk activewear and swimwear are more than just garments; they're a celebration of your journey. Designed by women, for women, we offer the perfect blend of modesty, performance, and sophisticated style. Move freely, live boldly. #LanuukActive #ModestMovement #ConfidentCoverage
• •Headline: Your Perfect Fit, Your Radiant Confidence. Body: Finding modest swimwear that truly reflects your beauty shouldn't be a compromise. Lanuuk offers a range of coverage options and elegant designs, all crafted from luxurious, quick-drying fabrics. Experience the joy of swimwear designed with you in mind. #Lanuuk #LuxuryModestSwimwear #SwimInStyle
• •Headline: From Sunrise Swims to Sunset Strolls: Effortless Modesty, Unforgettable Style. Body: Our versatile collections are designed to move with you, offering chic comfort and reliable coverage for every sun-soaked adventure. Discover pieces that make you feel as good as you look, ethically crafted for the conscious woman. #LanuukAdventures #ModestFashion #TimelessDesign