Tono de Marca

aspirational, professional, and romantic, connecting products to grand concepts like honor, legacy, and the allure and romance of the sea, using sophisticated and evocative language to create an emotional connection.

Valores de Marca

• •Craftsmanship and Quality
• •Heritage and Storytelling
• •Durability and Reliability
• •Customer Commitment
• •Authenticity

Mejores Prácticas

• •Embrace the Narrative: Every piece of copy, from a tweet to a product description, should connect back to the core brand story of the sea, British heritage, and the 'Spirit of the Brave.'
• •Use Evocative Language: Employ sophisticated and romantic vocabulary. Words like 'legacy,' 'valor,' 'honor,' 'allure,' and 'mastery' reinforce the brand's aspirational tone.
• •Highlight Quality and Origin: Consistently mention 'Swiss-Made,' 'Hand-Assembled,' and 'British Design' to build trust and justify the luxury positioning.
• •Focus on 'Why,' Not Just 'What': Instead of only listing features, explain the meaning behind them. The watch is waterproof not just for technical reasons, but because it's built for 'adventure' and 'the brave.'
• •Maintain a Professional and Assured Tone: All communications, including customer service responses, should be professional and confident, reflecting the premium quality of the product and the brand's commitment to excellence.

Percepción Social

Perceived as a producer of high-quality, story-rich luxury timepieces for a 'modern gentry,' with a strong, masculine, and honorable identity, primarily shaped by the brand's own curated image.

Ejemplos de Copy

• •Forged in the spirit of naval pioneers and crafted with Swiss precision. The [Watch Model Name] isn't just a timepiece; it's a testament to the moments that define us. Wear the legacy. #lantiswatches #SpiritOfTheBrave #SwissMade
• •Lantis: Where British Heritage Meets Swiss Watchmaking. Discover timepieces inspired by the valor of the sea, engineered for a lifetime of adventure.
• •The Watch That Carries a Story. More than gears and springs, a Lantis watch is a tribute to mastery, discipline, and the enduring spirit of the brave. Hand-assembled in Switzerland and designed in the heart of England. Click to explore the collection and find your timeless companion.
• •The soul of this timepiece lies in its tribute to the intrepid. The dial, reminiscent of the deep ocean, is protected by a robust case, ensuring reliability whether you're on the track or navigating the urban landscape. It’s a symbol of resolve in the face of adversity, made for the modern gentry.
• •An Invitation to The Spirit of the Brave.