Brand Tone

Conscious & Responsible, Healthy & Active, Natural & Gentle, Approachable & Trustworthy

Brand Values

• •Environmental Protection
• •Health & Safety
• •Natural Ingredients
• •Transparency
• •Active Lifestyle

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality, key messaging, and values. This ensures everyone creating content is aligned.
• •Prioritize "Reef-Safe" and "Mineral-Based" Messaging: Consistently highlight these key differentiators and values across all communications.
• •Use Authentic, Relatable Language: Avoid overly technical jargon. Speak to the consumer in a way that resonates with their lifestyle and concerns (e.g., love for the outdoors, skin health, environmental impact).
• •Maintain Visual Consistency: Ensure that imagery used alongside copy aligns with the brand's values of nature, health, and an active lifestyle.
• •Engage with the Community: When interacting on social media or responding to reviews, maintain the established brand tone – be helpful, informative, and appreciative of environmental consciousness.

Social Perception

Positive Association: Generally, brands offering reef-safe sunscreens are viewed positively by environmentally conscious consumers and those with sensitive skin. Growing Demand: There's an increasing awareness and demand for reef-safe products, which benefits brands in this niche. Trust in Mineral-Based Formulas: Consumers are learning to trust mineral sunscreens (zinc oxide, titanium dioxide) as effective and safer alternatives to chemical sunscreens. Concerns about "White Cast": A common concern with mineral sunscreens is the potential for a white cast on the skin, so brands that can minimize this are often favored. Surfside addresses this by offering tinted options.

Copy Examples

• •Love the ocean? So do we. Our Reef-Safe Mineral Sunscreen lets you soak up the sun responsibly. #SurfsideSafe #ProtectOurReefs
• •Gentle on your skin, kind to the planet. Discover the natural protection of Surfside's mineral sunscreen. Your adventure awaits! #GoSurfside #NaturalSunscreen
• •Hit the waves without worry. Surfside offers broad-spectrum UVA/UVB protection that's as good for you as it is for our coral reefs. #ReefFriendly #SunCare
• •Sensitive skin? No problem. Our dermatologist-tested, fragrance-free mineral formulas provide the protection you need, naturally. #SurfsideSkin #SensitiveSkinFriendly
• •From sunrise surfs to sunset strolls, trust Surfside to keep your skin healthy and our oceans vibrant. Explore our range of reef-safe essentials. #LiveTheSurfsideLife #EcoConsciousBeauty