Brand Tone

Energetic & Enthusiastic, Playful & Humorous, Youthful & Child-Friendly, Familiar & Inclusive (for fans), Direct & Persuasive

Brand Values

• •Fun & Entertainment
• •Creativity & Imagination
• •Connection & Community
• •Exuberance & Positivity
• •Accessibility (of the brand experience)

Best Practices

• •Embrace High Energy: Use capital letters (sparingly for emphasis), exclamation points, and dynamic verbs. Keep the pace of the language upbeat.
• •Speak the LankyBox Language: Incorporate popular character names (Foxy, Boxy, Rocky, etc.), catchphrases if they have short, well-known ones from the channel, and refer to the audience as LankyBox Fam or similar community terms.
• •Keep it Simple and Direct: Use language that is easily understood by children. Avoid complex vocabulary or sentence structures. Get straight to the point with enthusiasm.
• •Focus on Fun and Excitement: Highlight the joy, silliness, and adventure associated with the LankyBox brand and characters. The products are extensions of that fun.
• •Use Emojis Playfully: Incorporate relevant and vibrant emojis (✨🎉🤪😎🎁🔥) to enhance the youthful, energetic, and visual appeal of the text, especially on social media.

Social Perception

Generally adored by children 6-14. Mixed perception by parents (harmless entertainment vs. annoying/concerns about pester power). General public (non-fans/older demographics) might perceive the content as cringey, loud, or specifically tailored for very young children.

Copy Examples

• •🚨 NEW MERCH ALERT! 🚨 Foxy & Boxy are BACK with the COOLEST new plushies EVER! 🔥 Get ready to HUG your favorite LankyBox buddies! Shop NOW before they’re GONE! ➡️ [Link to Shop]
• •Can YOU guess who just landed in the LankyBox Shop?! 🤫 It's the SNEAKY, SILLY, STICKY plush! 🤪 Add this adorable new friend to your LankyBox collection today! SO SOFT! ✨
• •OMG! 😱 The LankyBox MYSTERY BOXES are restocked! 🎉 What amazing LankyBox surprises will YOU unbox?! Limited stock, FAM! Grab yours and get ready for EPIC fun! 🎁
• •Level up your style with the BRAND NEW LankyBox Character Hoodies! 💥 Rock your favorite pal – Foxy, Boxy, or Rocky! Super comfy for gaming or just being AWESOME! 😎 Which one will you choose?
• •Calling all LankyBox SUPER FANS! 📢 For a limited time, get a FREE mini-mystery plush with any order over $50! 🤩 It's time to expand your LankyBox world! Don't miss out! 💖