Brand Tone

Enthusiastic, powerful, and adventure-oriented. The language is energetic, focusing on high performance, using words like "powerful," "beast," "dominate," and "adventure." It emphasizes technical specifications and is direct and feature-focused, conveying quality and capability.

Brand Values

• •Power and Performance
• •Adventure and Freedom
• •Value for Money
• •Customer-Centric Innovation
• •Community

Best Practices

• •Lead with Power: Always start with the most powerful and exciting features. Use strong, action-oriented verbs like "conquer," "dominate," "unleash," and "explore."
• •Focus on Freedom and Adventure: Frame the bike's features as enablers of new experiences. Talk about the places the bike can take the rider, not just its technical specifications. Connect emotionally with the desire for exploration.
• •Use Energetic and Confident Language: Your tone should be bold and self-assured. Avoid passive language. The copy should reflect the high-performance nature of the products.
• •Leverage Technical Specs as Proof: Back up claims of power and performance with specific numbers (e.g., "2000W dual motors," "130km range," "95 Nm of torque"). This builds credibility with a knowledgeable audience.
• •Show, Don't Just Tell: Use dynamic visuals and user-generated content (with permission) in marketing. Videos and photos of the bikes tackling challenging terrain are more powerful than text alone. Encourage the community to share their "beastly" rides.

Social Perception

Customers generally perceive Lankeleisi bikes positively, noting their impressive power, speed, capability, and value for money, describing them as fun and robust for diverse terrains. However, there are negative perceptions regarding bike weight, component quality issues (like brake pads or drivetrain), and serious concerns about potential frame failures or battery safety. The existence of scam websites also poses a risk to the brand's reputation.

Copy Examples

• •Unleash the Beast. Stop dreaming about the trail and start dominating it. With 2000W of raw dual-motor power, the Lankeleisi X3000 MAX isn't just an e-bike—it's your all-access pass to adventure. Conquer steeper hills and rougher terrain. Your journey starts where the pavement ends.
• •Your Commute Just Got an Upgrade. Why just ride when you can glide? The Lankeleisi RV800 Plus blends rugged, all-terrain capability with sleek urban design. With a powerful 750W motor and full suspension, every ride is smooth, fast, and fun. Turn your daily commute into a daily escape.
• •Go Further. Ride Harder. Battery anxiety is a thing of the past. Equipped with a high-capacity 48V 20Ah Samsung battery, our bikes are built for the long haul. Explore more, see more, and do more on a single charge. How far will your adventure take you?
• •Power Meets Practicality. Who says you can't have it all? The Lankeleisi Golf-X offers a powerful motor and a smart, step-thru folding design. Perfect for city living, weekend getaways, and everything in between. Effortless power, easy storage.
• •Built for the Wild. Ready for Anything. From muddy trails to snowy paths, don't let the elements dictate your ride. With 4-inch fat tires and a robust aluminum frame, our bikes provide unshakable stability and control on any surface. Adventure is calling. Answer it with confidence.