Brand Tone

Authentic, Compassionate, and Encouraging.

Brand Values

• •Social Impact
• •Authenticity & Quality
• •Community & Collaboration
• •Transparency
• •Convenience

Best Practices

• •Always Connect Product to Purpose: In every piece of copy, find a way to link the product's quality and authenticity to the positive social impact it creates. Use phrases like "Flavour with impact" or "Your purchase empowers...".
• •Lead with Authenticity: Use specific, sensory language that evokes the true Sri Lankan experience. Instead of "tasty tea," say "aromatic Ceylon tea that transports you to the hills of Nuwara Eliya." Mentioning specific places like Eluwankulam strengthens this.
• •Use "We" and "Together": Frame the brand-customer relationship as a partnership. Use inclusive language like "Together, we can achieve..." and "Join our mission" to make customers feel like they are active participants in the Elukids project, not just passive buyers.
• •Balance Compassion with Professionalism: While the compassionate story is central, maintain a professional and trustworthy image. Ensure the website and all communications are clear, easy to navigate, and provide practical information like shipping costs, delivery times, and secure payment options upfront.
• •Show, Don't Just Tell: Utilize visuals and stories from the Elukids project in your marketing. Share updates, photos (with permission), and testimonials from the team in Sri Lanka. This provides transparent proof of the social impact and builds a deeper emotional connection than simply stating the mission.

Social Perception

The public perception of Lankashop is positive. Customers appreciate the authenticity and quality of products. The brand is perceived as a social enterprise, not just a retailer, with the association with Elukids generating significant goodwill. It is seen as a trustworthy and ethical choice, as purchases directly contribute to a charitable cause, serving as a powerful market differentiator.

Copy Examples

• •Your afternoon escape to Ceylon. Taste the authentic flavour of Sri Lanka with every sip. Our Damro Ceylon Lemon Tea is more than just a drink; it's a moment of pure well-being. And the best part? Every box sold helps support the children of Elukids in Sri Lanka. 🇱🇰🇨🇭 #Lankashop #CeylonTea #SocialImpact #DrinkWithPurpose #SriLanka
• •From our hands to yours, with love. Did you know that our delicious cashews are harvested and processed in Eluwankulam, the very community we support through our Elukids initiative? Your purchase doesn't just bring authentic flavour to your home; it provides education and opportunity to children in Sri Lanka. That's a taste you can feel good about. Learn more about our mission. [Link to About Us page]
• •The Taste of Sri Lanka. The Heart of a Community. Discover authentic teas, spices, and snacks while making a real difference. Shop now for fast delivery across Switzerland.
• •Welcome to the Lankashop Family! Thank you for joining us! You're now part of a community that believes in the power of authentic flavour and positive change. With every product you explore, you're helping us build a brighter future with Elukids in Sri Lanka. As a start, enjoy 10% off your first order with code: WELCOME10.
• •The perfect gift does exist. Give a gift that tells a story. Our Lanka Gift Box is a curated journey through the best flavours of Ceylon, from rich teas to savoury snacks. It's a beautiful way to show you care—for them, and for the communities we support together in Sri Lanka.