Brand Tone

Aspirational yet approachable, trendy, youthful, and vibrant. The language is casual and inviting, conveying a sense of effortless cool and modern style.

Brand Values

• •Style and Modernity
• •Quality and Comfort
• •Versatility
• •Community

Best Practices

• •Stay Youthful and Energetic: Use active language and a positive, upbeat tone in all communications. Keep sentences relatively short and easy to read.
• •Focus on Lifestyle: Frame products within a desirable lifestyle. Instead of just selling clothes, sell the experience of wearing them.
• •Engage with Your Community: Respond to comments and messages on social media in a friendly and authentic manner. Encourage user-generated content by featuring customers on your feed.
• •Be Visually Consistent: Ensure that all visuals, from product photography to social media posts, align with the brand's clean, modern aesthetic.
• •Maintain Clarity and Simplicity: Avoid jargon and overly complex language. The brand's message should be clear, direct, and easy to understand.

Social Perception

Primarily shaped by its curated content, presenting the brand as fashionable and desirable. There's a need to ensure product quality consistently matches the projected image, especially given discerning consumer expectations for local Sri Lankan brands.

Copy Examples

• •Instagram Post (Image: A stylish man wearing the Lanka Pattern sliders by a pool): "Your summer uniform has arrived. Slide into the season with our new Lanka Pattern sliders. Effortless style, wherever you go. #LankaClothing #SummerStyle #PoolsideVibes"
• •Facebook Ad (Video: A montage of people wearing LANKA Clothing at a beach party): "From sunrise to sunset, LANKA Clothing has you covered. Our new collection is designed for making memories. Shop the look and get 10% off your first order! #LANKAClothing #BeachLife #NewCollection"
• •TikTok Video (Transition video showing someone changing into the White diamond t & swim shorts set): "Ready for the weekend in 5 seconds flat. 😉 Our new co-ord sets are all you need. #LANKAClothing #GRWM #OOTD #WeekendFit"
• •Website Banner (Image: A close-up shot of the fabric and details of a LANKA Clothing product): "The feeling of summer. The look of style. Discover our latest collection, crafted for comfort and designed to turn heads. #LANKAClothing #Details"
• •Email Newsletter (Subject: Welcome to the Club! Here’s 10% Off. Body): "Hey [Customer Name], welcome to the LANKA Clothing family! We're so excited to have you. As a thank you for joining our members' club, here's 10% off your first order. Get ready to upgrade your wardrobe with our latest arrivals. Happy shopping! #LANKAClothing #Welcome"