Brand Tone

Friendly and Welcoming, Community-Oriented, Knowledgeable and Passionate, Down-to-Earth and Unpretentious, Appreciative and Proud

Brand Values

• •Quality
• •Customer Experience
• •Community Focus
• •Family Heritage
• •Sustainability and Environmental Responsibility
• •Expertise and Passion

Best Practices

• •Embrace Warmth and Inclusivity: Always write as if you're speaking to a friend or a welcome guest. Use inviting language and ensure content appeals to a broad audience, including families and pet owners.
• •Highlight Community and Local Connections: Regularly mention local suppliers, community events, and the business's role within South Leicestershire. This reinforces the brand's commitment to its roots.
• •Share Expertise Generously: Don't just sell products; offer genuine advice, tips, and insights. Showcase the knowledge of the team in a helpful, approachable way.
• •Maintain an Authentic, Down-to-Earth Voice: Avoid overly corporate or jargon-filled language. Keep the tone honest, straightforward, and reflective of a family-run business.
• •Infuse Passion and Pride: Let the love for plants, quality food, and customer service shine through. Share positive news, customer testimonials, and team achievements with genuine enthusiasm.

Social Perception

Highly Regarded Local Gem, More Than Just a Garden Centre, Trustworthy and Knowledgeable, Community-Minded and Welcoming, Committed to Quality and Local Sourcing

Copy Examples

• •Pop down to Langton Greenhouse this weekend! 🌿 Whether you're searching for the perfect plant, a unique gift, or simply a delicious slice of homemade cake in our cosy Greenhouse Café, we're here to make your visit special. We're family-run, community-loved, and always happy to welcome you (and your furry friends!). What will you discover today? #LangtonGreenhouse #MarketHarborough #SupportLocal
• •Just in! 😍 Our latest delivery of vibrant [Plant Name] has arrived, all lovingly sourced and ready to brighten your home and garden. Our plant expert, Cory, says these beauties are [brief care tip or unique feature]. Come and find your new favourite! Our team is always on hand to share their top tips. #PlantsMakePeopleHappy #GardenInspiration #LangtonPlants
• •Escape to The Greenhouse Café – your local haven for freshly baked treats and hearty lunches! 🍰☕ Everything is made from scratch in our kitchen, using locally sourced ingredients where possible. Bring your friends, bring the family, and enjoy a moment of deliciousness in our unique greenhouse setting. Walk-ins always welcome! #GreenhouseCafe #LangtonFoodie #HomemadeGoodness
• •We're so proud to be part of the wonderful East Langton community! This month, we're excited about [Event Name/Community Initiative]. Join us for [details] and let's continue to grow together. Keep an eye on our page for more upcoming events and workshops! #LangtonCommunity #ShopLocalLeicestershire #FamilyBusiness
• •Growing a greener future, together! 🌍 At Langton Greenhouse, we're passionate about our planet. From sourcing local plants to reduce our carbon footprint to offering a wide range of eco-friendly gardening supplies, we're committed to making a difference. Ask us about our peat-free composts and wildlife-friendly products on your next visit! #SustainableGardening #EcoFriendly #LangtonCares