Brand Tone

Caring, Passionate, Quality-Conscious, Detail-Oriented, Adventurous, Outdoorsy, Community-Focused, Friendly, Trustworthy, and Solution-Oriented

Brand Values

• •Love and Care for Pets
• •Quality and Durability
• •Comfort and Fit
• •Thoughtful Design & Functionality
• •Enhancing Shared Adventures
• •Sustainability

Best Practices

• •Use terms like 'functional fabric,' 'perfect fit,' 'well-made,' and 'quality obsessed.'
• •Use inclusive language like 'our Langerland family' or 'fellow adventurers.'
• •If discussing technical aspects (like PFC-free materials), explain the benefit to the pet and owner in simple, trustworthy terms.
• •Highlight the brand's commitment to craftsmanship and thoughtful design.
• •Emphasize how Langerland products enhance shared adventures between pets and their owners.

Social Perception

Positive customer experiences, engaged community of pet lovers who enjoy outdoor activities and appreciate high-quality, well-fitting pet apparel.

Copy Examples

• •We obsess over every stitch and detail, so you can focus on the memories.
• •Because their adventure is our passion.
• •We make gear that we’d want for our own beloved companions.
• •Langerland: Crafted for comfort, built for adventure.
• •Join our Langerland family and explore the great outdoors with your furry friend!