Brand Tone

Authoritative, Traditional, and Meticulous

Brand Values

• •Tradition & Legacy
• •Expertise & Specialization
• •Trust & Security
• •Quality & Precision

Best Practices

• •Prioritize Professionalism Over Personality
• •Emphasize Heritage and Trust
• •Use Precise and Authoritative Language
• •Focus on "We" as the Expert
• •Maintain a Consistent B2B Focus

Social Perception

Langen Erben is perceived as a highly specialized, "hidden champion" within its niche. For its specific audience of corporate clients, financial professionals, and shareholders, it is perceived as an established, trustworthy, and authoritative institution in the field of security printing. Its long history validates its reliability and expertise.

Copy Examples

• •Since 1868, the premier address for printing your securities. Langen & Erben: Five generations of trust in paper and value.
• •Tradition creates obligation. As a fifth-generation family business, we at Langen & Erben combine historic craftsmanship with the precision that the modern financial market demands. Your security is our most valuable asset.
• •Every share, every bond is a promise. We ensure that this promise stands on the most secure foundation. With expertise in security printing according to the highest Giesecke & Devrient standards, we create documents of lasting value.
• •Langen & Erben GmbH & Co. KG: The specialist for security printing since 1868. We protect corporate values through the production of shares and bonds with unsurpassed security and precision.
• •Preserving your company's values requires a partner you can trust. Contact us for a confidential consultation regarding your security printing requirements.