Brand Tone

Empowering & Inspirational, Approachable & Friendly, Educational & Supportive, Fun & Expressive, Results-Oriented & Trustworthy

Brand Values

• •Customer-Centricity
• •Inclusivity
• •Quality & Innovation
• •Empowerment & Confidence
• •Education & Support
• •Community
• •Philanthropy
• •Accessibility & Affordability

Best Practices

• •Speak Like a Friend, Advise Like an Expert: Maintain an approachable, friendly, and encouraging tone while providing valuable, expert advice and education on hair care and styling.
• •Focus on Empowerment and Solutions: Frame messaging around how L'ange products help users achieve their hair goals, solve their hair problems (like frizz or damage), and ultimately boost their confidence.
• •Use Real Customer Language and Stories: Incorporate genuine customer testimonials and user-generated content. Mirror the enthusiastic and positive language often found in their 5-star reviews ("life-changing," "game-changer," "love my L'ange").
• •Maintain Positivity and Enthusiasm: Copy should be upbeat, exciting, and reflect the "fun" and "expressive" aspects of the brand's values. Use emojis where appropriate to enhance this feel, especially on social media.
• •Be Inclusive and Relatable: Ensure language and imagery represent diverse hair types and individuals, reinforcing the message that L'ange is for everyone and that "there are no beauty standards. Except yours." Share stories that resonate with common hair challenges and aspirations.

Social Perception

Positive, Effective Products, Community-Focused, Good Value (especially with discounts), Trustworthy

Copy Examples

• •Headline: Unlock Your Best Hair Days. Effortlessly. Body: Tired of bad hair days? At L'ange, we believe everyone deserves to feel confident and beautiful. Our easy-to-use styling tools and nourishing hair care are designed for YOUR unique hair goals. ✨ #LangeHair #HairGoals #Confidence
• •Headline: Real Results, Real Women, Real Confidence. Body: Join millions of women who've transformed their hair and their confidence with L'ange! From silky smooth strands to bouncy curls, discover the L'ange difference. "L'ange products have totally changed my hair game!" - Megan D. What will your story be? #LangeTransforms #RealReviews
• •Headline: Your Hair, Your Style, Your Rules. Body: Forget beauty standards. At L'ange, we celebrate YOUR unique style. Explore our collection of innovative tools and salon-quality care, and get the support you need to express yourself, beautifully. Styling your hair should be fun and uncomplicated! #OwnYourStyle #LangeCommunity
• •Headline: More Than Just Hair. It's a Feeling. Body: It's the feeling of a great hair day, every day. The feeling of confidence that radiates from within. L'ange is on a mission to help you discover it with products that deliver and education that empowers. Ready to feel amazing? #LangeLove #EmpoweredByLange
• •Headline: Finally! Salon-Quality Results, At Home, Your Way. Body: Dream of that fresh-from-the-salon look without the fuss? Our professional-grade tools are designed for easy, everyday use, helping you achieve flawless styles that last. "The best tools I have ever used! This just makes my hair so gorgeous in less amount of time." - Jocielene V. #LangeAtHome #SalonQuality