Brand Tone

Playful, Heartfelt, and Creative

Brand Values

• •Personalization and Individuality
• •Quality and Craftsmanship
• •Bringing Joy
• •Family and Connection

Best Practices

• •Lead with Emotion, Support with Features: Start copy with the feeling the product evokes ("Make your wedding unforgettable," "Light up their world") before mentioning the practical details like materials or sizing. This aligns with their value of bringing joy.
• •Incorporate the "Family Business" Story: Subtly weave the brand's origin story into the copy where appropriate (e.g., "crafted by our father-daughter team," "45 years of craftsmanship in every piece"). This builds trust and differentiates them from larger, impersonal competitors.
• •Use a "Playful & Creative" Vocabulary: Maintain a consistent list of on-brand words like "magic," "glow," "vibrant," "dreamy," "joy," "wow-factor," and "illuminate." This reinforces the brand's playful and creative tone.
• •Speak Directly to the Audience Segment: Tailor the language for each target audience. Use whimsical and nurturing words for children's decor ("little one," "dreamy playroom"), romantic and celebratory language for wedding signs ("special day," "love story"), and professional yet creative terms for business signs ("elevate your brand," "lasting impression").
• •Encourage User-Generated Content as a CTA: End social media posts with calls-to-action that invite engagement and showcase personalization. For example: "How would you customize your sign?", "Show us where you hung your L.A. Neon! Tag us for a chance to be featured." This reinforces the values of community and individuality.

Social Perception

The perception of L.A. Neon is overwhelmingly positive, with customers consistently praising product quality, excellent customer service, and the aesthetic appeal of the signs. They are seen as high-quality, well-made pieces that add a special, personalized touch, leading to high satisfaction and repeat purchases.

Copy Examples

• •✨ Light up their world! ✨ From sleepy sloths to roaring dinos, our custom neon signs turn their bedroom into a magical wonderland. Hand-crafted with love to reflect their unique personality. What will your little one dream up? #LANEON #KidsRoomDecor #PersonalisedGift #NightLight
• •Your love story in lights. ✨ Make your special day unforgettable with a custom neon sign. Perfect for the altar, the dance floor, or a forever keepsake in your home. Let's create something beautiful together. Click to design your wedding neon now! #WeddingDecor #NeonSign #HappilyEverAfter #LAneon
• •Your Brand, Brilliantly Illuminated. Transform your logo into a stunning LED neon sign that leaves a lasting impression. Perfect for your office, storefront, or reception. Elevate your space and showcase your brand in a unique way. Get a free quote today. #BusinessSignage #CustomLogo #LAneon #BrandIdentity
• •(Image of a vibrant, custom neon sign) Poll: "What would your dream neon sign say?" Option 1: "My favorite quote!" Option 2: "My name in lights!" Follow-up slide: "We can do both! 😉 Our father-daughter team crafts every sign with precision and heart. DM us your idea!"
• •Catch the good vibes. 🤙 Our OG Shaka Neon brings a splash of laid-back cool to any space. Whether it’s for a surf-loving teen's room or a chill living room corner, this sign is all about spreading positivity and light. Hand-crafted for a perfect glow, it’s time to turn on the fun. #Shaka #GoodVibesOnly #NeonDecor #LAneon