Brand Tone

authentic, calm, nature-inspired, and personal

Brand Values

• •Nature & Environment
• •Handmade & Small Batch Quality
• •Authenticity & Self-Reflection
• •Creativity & Artistry
• •Giving Back
• •Customer Connection

Best Practices

• •Embrace Storytelling: Share the inspiration behind designs, connecting products back to nature, personal reflections, or the creative process, much like Emily does in her \"About\" page and interviews.
• •Use Gentle & Evocative Language: Choose words that reflect calmness, nature, and authenticity. Think \"whisper,\" \"quiet,\" \"reverie,\" \"wander,\" \"rooted,\" \"earth-friendly.\"
• •Maintain a Personal & Authentic Voice: Write as if you're speaking directly to a like-minded friend. Share genuine thoughts and feelings. Emily's direct address in her \"About\" section is a good example.
• •Highlight Core Values: Consistently weave in mentions of nature, handmade quality, small-batch production, and eco-conscious practices. This reinforces what the brand stands for.
• •Show Appreciation & Connection: Express gratitude to customers and emphasize the connection between the artist, the art, and the home it will adorn, fostering a sense of community and shared values.

Social Perception

beautiful, high-quality, unique, and nature-inspired art and goods

Copy Examples

• •Instagram Post (Image: Close-up of a new nature-inspired art print): \"Finding the extraordinary in the ordinary. ✨ This new print was born from a quiet morning walk, noticing the delicate patterns on a fallen leaf. Each line, a whisper from the wild. Bring a little piece of nature's poetry into your home. Link in bio to shop our latest earth-friendly art. #LandAndShe #NatureInspiredArt #SlowLiving #HandmadeHome #ArtPrint\"
• •Facebook Ad (Image: Lifestyle shot of a bandana being worn or used): \"Wrap yourself in art inspired by a wandering spirit. 🌿 Our bandanas, featuring original Land & She designs, are handcrafted in the USA with earth-friendly inks. Perfect for your next adventure or adding a touch of nature to your everyday. Shop the collection: [Link] #LandAndSheStudio #WearableArt #EcoFriendlyFashion #NatureLover #MadeInUSA\"
• •Product Description (For a block print): \"The 'Forest Reverie' block print invites a moment of calm into your space. Hand-carved and pressed with care in our Pennsylvania studio, this piece reflects the quiet beauty found in the depths of the woods. Printed on recycled paper with eco-conscious inks, it’s art that feels good, inside and out. Each print carries the unique touch of the artist's hand. #LandAndShe #BlockPrint #HandmadeArt #NatureDecor #SustainableArt\"
• •Email Newsletter Snippet (Subject: A Little Note from the Studio 🌿): \"Hello kindred spirits, This week, inspiration bloomed alongside the wildflowers in my backyard. I’ve been pouring that quiet joy into new sketches and designs, and I can’t wait to share them with you soon. For now, thank you for being part of the Land & She journey and for valuing the connection that handmade art brings. With warmth, Emily\"
• •Pinterest Pin Description (Image: A collection of greeting cards): \"Send a whisper of nature. 💌 Our greeting cards feature delicate illustrations inspired by the earth's quiet moments. Perfect for heartfelt notes and connecting with loved ones. Printed on recycled paper. Find your favorite at Land & She. #LandAndShe #GreetingCards #NatureIllustration #EcoFriendlyStationery #SnailMail\"