Brand Tone

friendly, adventurous, community-oriented, and passionate

Brand Values

• •Community: Building and fostering the geocaching community is a core value. They emphasize bringing people together through shared experiences.
• •Adventure & Exploration: They encourage discovery and exploring the world through the lens of geocaching.
• •Connection: Connecting travelers with each other, as well as with new places, cultures, and history, is a significant value.
• •Quality & Customer Focus: Testimonials for their custom coins highlight their customer-focused approach, responsiveness, and the high quality of their products.
• •Experience & Expertise: As experienced tour leaders and long-time geocachers, they bring a level of knowledge and expertise to their offerings.
• •Fun & Enjoyment: The overall sentiment expressed in their communications and customer testimonials points to a focus on providing enjoyable and memorable experiences.

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart with columns for "Tone (e.g., Friendly, Adventurous)," "We Say This (Examples)," and "We Don't Say This (Examples)." This provides clear, actionable guidance for anyone creating content.
• •Prioritize Community Language: Use terminology and inside jokes common within the geocaching community (e.g., "TFTC," "muggles," "trackables," "CITO"). This shows authenticity and connection.
• •Always Inject Enthusiasm: Whether talking about a new product or a geocaching trip, let genuine passion for geocaching shine through. Use exclamation points where appropriate and positive, encouraging language.
• •Show, Don't Just Tell, the Adventure: Use vivid descriptions and storytelling in travel-related content. Share photos and videos from actual trips and geocaching excursions to immerse the audience.
• •Maintain a Personal Touch (Chris & Helen): Continue to feature Chris and Helen in communications where appropriate, especially for travel. This reinforces the personal, owner-involved feel of the brand that customers appreciate.

Social Perception

Landsharkz is generally perceived very positively by its customers and the geocaching community, highly regarded for tours and products, an active community contributor, and trustworthy & reliable

Copy Examples

• •Website Banner for Travel: "Your Next Geocaching Adventure Awaits! Join Chris, Helen, and our amazing community of explorers as we uncover hidden gems and create lasting memories around the globe. Ready to find more than just a cache? [Learn More About Our Trips]"
• •Social Media Post (New Product): "Gear up for your next find! 🧭 Our latest collection of trackable geocoins has just landed, designed by cachers, for cachers. Which one will guide your next adventure? Tag a geobuddy who needs to see these! #Landsharkz #Geocaching #NewCollection #AdventureGear"
• •Email Newsletter Snippet (Community Event): "Hey Landsharkz Crew! Get ready to share some stories and swap some trackables at our upcoming Community Meet-Up! We're bringing the fun (and some exclusive event swag!). It’s all about connecting, exploring, and celebrating our amazing geocaching family. [RSVP Here and Join the Fun!]"
• •Product Description (Beginner Geocaching Kit): "New to the thrill of the hunt? Our 'First Find' Geocaching Kit has everything you need to start your adventure! We've hand-picked the essentials so you can focus on the fun part – exploring and discovering. Welcome to the community! [Get Started Today!]"
• •Instagram Story (User-Generated Content): "WOW! Check out this incredible geocaching spot @[UserHandle] just discovered using our All-Weather Logbook! 🤩 We LOVE seeing where your Landsharkz gear takes you. Tag us in your adventures for a chance to be featured! #GoLandsharkz #GeocachingAdventures #CommunityFinds"