Brand Tone

Professional and Expert, Quality-Oriented and Premium, Customer-Centric and Reassuring, Confident and Proud, Accessible

Brand Values

• •Quality & Craftsmanship
• •Customization & Tailored Solutions ('Maatwerk')
• •Durability & Longevity
• •Aesthetics & Design
• •Customer Satisfaction & Service
• •Reliability & Trustworthiness
• •Sustainability

Best Practices

• •Prioritize 'Quality' and 'Craftsmanship': Ensure copy consistently reflects the high standards, attention to detail, and skill involved in creating and installing Lands End products. Use words like 'premium,' 'handcrafted' (if applicable), 'expertly installed,' 'durable materials.'
• •Emphasize 'Customization' and 'Personalization': Highlight the bespoke nature of the offerings. Use phrases like 'tailored to your vision,' 'unique designs,' 'made-to-measure,' 'your personal style.'
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, ensure the language is clear, understandable, and welcoming. Avoid overly technical jargon unless speaking to a highly specialized audience. The tone should invite inquiry and build trust.
• •Showcase 'Exclusivity' and 'Style' Subtly: Convey the premium nature of the brand through descriptive language that appeals to a desire for elegance and distinction, without sounding arrogant. Focus on the aesthetic enhancement and unique character the products bring to a property.
• •Instill Confidence and Trust: Use language that reassures customers of the longevity, reliability, and security of the products and the comprehensive support offered by the Lands End team. Mentioning years of experience, guarantees (if any), and customer satisfaction further reinforces this.

Social Perception

Positive, Reliable Supplier of Quality Products, Expert in Custom Solutions, Focus on Higher-End Market

Copy Examples

• •Lands End: Elevating Your Property with Exclusively Crafted Gates and Fencing. Where Quality Meets Timeless Design.
• •Transforming visions into reality. ✨ This custom-designed oak gate, complete with integrated lighting, offers both security and a warm welcome. Crafted for enduring style and peace of mind by Lands End. #LandsEnd #CustomGates #Craftsmanship #OutdoorDesign #DreamHome
• •For over 20 years, Lands End has been synonymous with exceptional quality and personalized service in bespoke gates and fencing. We don't just build structures; we create lasting impressions, ensuring every detail reflects your unique style and our commitment to craftsmanship.
• •Your journey to a more beautiful and secure property starts here. From initial consultation and bespoke design to meticulous installation by our expert team, Lands End provides a seamless, tailored experience. We use only the finest, sustainable materials to guarantee a solution that's as durable as it is stunning.
• •Ready to define your domain with unparalleled elegance and lasting quality? Contact Lands End today for a personal consultation and let us bring your vision to life.