Brand Tone

Passionate, educational, refined, enthusiastic, deeply knowledgeable, and reverent towards sake tradition and craftsmanship, while remaining accessible to all.

Brand Values

• •Authenticity and Tradition
• •Expertise and Passion
• •Quality and Exclusivity
• •Education and Accessibility
• •Cultural Appreciation

Best Practices

• •Lead with Passion and Expertise: Always let the genuine love and deep knowledge of sake shine through. Use storytelling to explain the origin, brewery, and unique characteristics of each sake.
• •Educate, Don't Intimidate: Break down complex topics like rice polishing, yeast types, and brewing methods into easily digestible information. The goal is to empower the customer, not overwhelm them.
• •Use Evocative and Sensory Language: Describe the aromas and flavors with rich, descriptive words (e.g., "notes of crisp pear," "a silky mouthfeel," "a clean, refreshing finish").
• •Maintain a Refined and Respectful Tone: The language should reflect the premium nature of the product and the deep cultural heritage of sake. Consistently use a tone that is both appreciative and sophisticated.
• •Connect Sake to Experiences: Frame the product not just as a drink, but as a component of a larger experience —be it a quiet evening, a celebratory meal, or a journey of cultural discovery. Highlight food pairings and ideal serving suggestions.

Social Perception

Knowledgeable, passionate, and offering a curated selection. Perceived as a trustworthy and expert source for high-quality products, an educator, and a cultural ambassador. Benefits from the association of its name with famous sake-producing regions, lending legitimacy and cultural connection.

Copy Examples

• •Discover the 'Shirayuki' (White Snow), a sake with a legacy dating back to 1550. Named in honor of the pure snows of Mount Fuji, each sip is a taste of history and a testament to the enduring craft of the Konishi family. Experience this timeless classic.
• •Ever wondered what makes sake rice special? Known as 'sakamai', these larger grains have a starchy core perfect for brewing, creating the nuanced flavors in every bottle. Let us guide you through the art of sake, from the grain to the glass.
• •Elevate your weekend dinner. The delicate, fruity notes of a premium Ginjo sake can transform a simple meal into a sophisticated culinary experience. Forget the rules, and let's find your perfect pairing.
• •From graduates of Japanese Studies to certified sake sommeliers, our journey has been fueled by a single passion: to bring the authentic taste of premium Japanese sake to Europe. Every bottle in our collection is a story we can't wait to share with you.
• •Just arrived: a limited selection of seasonal 'Namazake'. This unpasteurized, 'raw' sake offers a fresh and vibrant taste of the season. Available for a short time only—experience the liveliness of spring in a bottle.