Brand Tone

sophisticated, elegant, and confident. It also carries an undercurrent of being passionate, authentic, and mindful

Brand Values

• •Quality & Craftsmanship: LANDA emphasizes the use of high-quality raw materials, traditional manufacturing methods, and meticulous handcrafting for each item.
• •Timeless Design & Functionality: The bags are designed to be beautiful, contemporary, and highly functional, intended for everyday use and to last a lifetime.
• •Heritage & Authenticity: The brand draws inspiration from the founder's Italian grandfather, a cobbler, highlighting a legacy of leatherwork and entrepreneurship.
• •Sustainability & Ethical Production: LANDA is committed to conscious and ethical production, sourcing materials from suppliers who share their ethos, working with small, family-run factories, and using eco-friendly practices like apricot oil for edge finishing and recycled packaging. Tanneries hold LWG Gold Standard Certification.
• •Female Founded & Empowerment: The brand is female-owned and aims to make women feel proud and good wearing their bags.

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the story of quality materials, artisanal techniques, and the brand's roots. This reinforces authenticity and luxury.
• •Highlight Timeless Elegance: Use language that speaks to enduring style rather than fleeting trends. Focus on sophistication, classic design, and versatility.
• •Communicate Ethical Values Clearly: Subtly integrate messaging about sustainability, ethical sourcing, and conscious production. This appeals to the mindful consumer.
• •Maintain a Sophisticated and Confident Voice: Use refined language that reflects the quality and luxury of the products. Avoid overly casual slang or overly technical jargon.
• •Focus on the Empowered Customer: Craft copy that resonates with a confident, stylish individual who appreciates quality, design, and making a positive impact with their choices.

Social Perception

Customers generally perceive LANDA as a brand offering high-quality, beautifully designed, and well-crafted handbags. The brand is seen as a luxury label with a focus on sustainable and ethical practices. There is an appreciation for the story behind the brand and its heritage. Mentions in publications like Forbes, Who What Wear, and Tatler contribute to a perception of a reputable and rising designer brand. The founder's passion and personal involvement, such as including personal notes with orders, are positively noted by customers.

Copy Examples

• •Elevate your everyday. The [BAG NAME] by LANDA, where timeless design meets conscious craftsmanship. Carry a legacy.
• •More than a handbag. It's a statement of enduring style and ethical luxury. Discover the LANDA difference, handcrafted for life's moments.
• •From Italian heritage to your hands. LANDA bags: consciously created, exquisitely designed, and functionally perfected for the modern woman.
• •Invest in quality that speaks volumes. Our [BAG NAME] is meticulously crafted from sustainably sourced leather, designed to be cherished for years to come.
• •Feel the artistry. Experience the passion. LANDA bags – where every stitch tells a story of heritage, quality, and a commitment to a more beautiful, sustainable future.