Tono de Marca

Trendy, youthful, informative, enthusiastic, aspirational yet accessible

Valores de Marca

• •Curation
• •Authenticity
• •Trend-Focused
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Benefit, Not Just the Feature: Instead of saying "Contains hyaluronic acid," say "Get that dewy, all-day hydration your skin craves." Focus on the result the customer will experience.
• •Use an Enthusiastic and Positive Voice: Incorporate positive and energetic language ("obsessed," "favorite," "game-changer," "glow-up"). Use emojis strategically ( ✨, 💖, 😉, 🌿) to add personality and visual appeal, especially on social media.
• •Incorporate K-Beauty Terminology: Use terms that resonate with the target audience, such as "glass skin," "juicy lips," "chok-chok" (moist/dewy), and "idol makeup." This demonstrates authenticity and knowledge of the niche.
• •Keep it Scannable and Clear: Use short sentences, bullet points, and line breaks to make product descriptions and social media captions easy to read on mobile devices. Highlight key benefits or ingredients for quick scanning.
• •Maintain a Consistent Call-to-Action (CTA): End posts and descriptions with a clear and inviting CTA. Use phrases like "Tap to shop," "Discover your shade," "Add to your routine," or "Get the look" to guide the user on what to do next.

Percepción Social

Perceived as a reliable, visually appealing, and engaging source for trendy K-Beauty, with a strong product-focused reputation and positive service experience.

Ejemplos de Copy

• •Tired of tints that fade? This is your answer. Get that juicy, just-bitten look that lasts from your morning coffee to your evening out. The secret to effortless Korean beauty is just one swipe away. ✨ #GlassyLips #KBeautyMustHave
• •Seoul-approved flawless skin is here. This cushion delivers a semi-matte, 'my-skin-but-better' finish that covers imperfections without the weight. Lightweight, long-wearing, and perfect for your everyday glow-up. Tap to get yours! #CushionFoundation #KoreanMakeup
• •Channel your inner idol with the color story of the season. From soft, daily-use mattes to dazzling glitters for a night out, this palette has it all. Create endless looks and find your signature style. Your new favorite palette has arrived. #KPopMakeup #EyeMakeup
• •Your K-Beauty wish list just went on sale. 😉 Stock up on your holy grails and discover new obsessions. For a limited time, get 20% off all the viral hits and trusted classics. Don't walk, run! #KBeautySale #Cosme
• •Melt away the day without stripping your skin. This gentle oil cleanser removes even the most stubborn waterproof makeup and impurities, leaving your skin soft, hydrated, and happy. The first step to perfect glass skin starts here. 🌿 #SkincareRoutine #KoreanSkincare