Brand Tone

Passionate and Enthusiastic, Knowledgeable and Authoritative, Personal and Approachable, Trustworthy and Professional, Appreciative of Heritage and Storytelling

Brand Values

• •Quality and Authenticity: Sourcing and selling genuine antique and vintage pieces of high quality.
• •Heritage and Tradition: Continuing a family legacy in the jewelry trade and preserving the history of the items they sell.
• •Customer Connection and Trust: Building relationships with customers through personalized service, honesty, and ensuring they feel valued.
• •Passion for Jewellery: A genuine love for antique jewelry and the stories these pieces carry.
• •Knowledge Sharing: Educating customers and enthusiasts about the nuances of antique jewelry.
• •Integrity: Ensuring items are accurately described and transactions are handled professionally.

Best Practices

• •Embrace Storytelling: Infuse copy with the history, symbolism, or unique characteristics of each piece. Highlight that they are "timeless treasures" with "stories to tell."
• •Maintain a Personal and Passionate Voice: Write as if you're sharing a beloved find with a friend. Let Danielle's (and the family's) passion for jewelry shine through. Use enthusiastic and appreciative language.
• •Educate and Inform: Share knowledge about different eras, materials, and craftsmanship. This reinforces expertise and adds value beyond the item itself.
• •Emphasize Heritage and Trust: Subtly weave in the "third-generation jewellers" aspect and the commitment to quality and authenticity to build confidence.
• •Be Customer-Centric and Responsive: Ensure the copy addresses potential customer needs (e.g., gift-giving, investment, self-expression) and invites interaction. Mirror the helpful and approachable tone seen in positive customer service reviews.

Social Perception

Highly Trusted, Expert Source, Customer-Centric, Provider of Unique and Cherished Items, Reliable and Efficient

Copy Examples

• •Instagram Post (Showcasing a Victorian Locket): Unlock a secret from the past. ✨ This exquisite Victorian locket, crafted in gleaming 9ct gold, whispers tales of a bygone era. Imagine the stories it could tell, the cherished portraits it once held. A tangible piece of history, ready to become part of your unique story. As third-generation jewellers, we live for these discoveries. DM us to make it yours or explore more treasures on our website. #VictorianJewellery #AntiqueLocket #HeirloomJewellery #LancastrianJewellers #StoryInEveryPiece
• •TikTok Video Script (Short, engaging, showing a sparkling Art Deco ring): (Video: Quick cuts of the ring sparkling, close-ups of details, on-screen text: "Art Deco Magic!") Host (Danielle, friendly and enthusiastic): Obsessed is an understatement! ✨ This Art Deco diamond ring is pure 1920s glamour. The craftsmanship? Divine! We travel far and wide to find these incredible pieces because everyone deserves to own a piece of history. What story would you create with this beauty? Link in bio! #ArtDecoRing #VintageDiamonds #AntiqueJewelry #JewelryAddict #LancastrianJewellers
• •Product Description Snippet (For an Edwardian Pearl Necklace): Elegance personified. This breathtaking Edwardian pearl necklace embodies the delicate artistry of the early 20th century. Each luminous pearl is hand-knotted, leading to a stunning platinum and diamond clasp – a testament to the era's love for refined beauty. Sourced with a passion for authenticity by our family of jewellers, this piece isn't just an accessory; it's an heirloom in waiting, carrying the grace of generations past. We've lovingly researched its heritage and are thrilled to help it find its next chapter with you.
• •Email Newsletter Introduction: Hello [Customer Name], This week at Lancastrian Jewellers, we've unearthed some truly captivating treasures, each with a soul and a story to share. As a family of jewellers now in our third generation, our passion is connecting these beautiful echoes of the past with those who will cherish them anew. From the intricate details of Georgian craftsmanship to the bold statements of Art Deco design, we invite you to explore our latest finds – pieces we believe carry not just beauty, but a legacy. Discover the collection...
• •"About Us" Page Excerpt: For us, jewellery is more than just adornment; it's a narrative woven through time. Lancastrian Jewellers was born from a deep-seated family passion for antique and vintage treasures, a legacy passed down through three generations. Danielle, our founder, continues this tradition, personally sourcing each piece with her husband Declan, driven by the thrill of discovery and the joy of sharing these unique finds. We believe in honest, personalized service, ensuring every interaction leaves you feeling as valued as the heirlooms we offer. Our commitment is to bring you not just exceptional jewellery, but a piece of history to call your own.