Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Stylish & Fashion-Conscious, Caring & Customer-Focused, Established & Reputable

Brand Values

• •Customer Satisfaction: Prioritizing excellent service and meeting individual customer needs.
• •Quality & Comfort: Offering well-made, comfortable footwear from reputable brands.
• •Style with Practicality: Providing fashionable shoes that are also wearable and suitable for various needs, including orthotics.
• •Expertise & Knowledge: Ensuring staff are skilled in shoe fitting and product knowledge.
• •Heritage & Trust: Building on a long-standing reputation in the Adelaide community.
• •Curated Selection: Carefully choosing a unique and extensive range of footwear.

Best Practices

• •Prioritize "Helpful Expertise": Always aim to inform and assist. Whether describing a shoe's features, talking about foot health, or explaining brand origins, the copy should convey knowledge and a genuine desire to help the customer make the best choice.
• •Maintain a Warm and Welcoming Voice: Use friendly, approachable language. Avoid overly technical jargon unless explained. Make customers feel like they are talking to a knowledgeable friend.
• •Emphasize Quality and Curated Style: Highlight the craftsmanship of the shoes and the careful selection process. Use descriptive adjectives that evoke both the aesthetic appeal and the lasting value of the footwear.
• •Show Empathy and Understanding: Acknowledge common footwear challenges (e.g., finding comfortable stylish shoes, needing orthotics) and position Lana Lang Shoes as the solution-provider.
• •Be Authentic and Passionate: Let the genuine love for footwear and customer satisfaction shine through in the language. Share the story and heritage of the brand to build connection and trust.

Social Perception

Generally positive; customers praise the excellent, knowledgeable, and friendly customer service. The store is seen as a destination for comfortable, stylish, and high-quality shoes, especially for those with specific fitting needs or who wear orthotics. They are regarded as experts in their field.

Copy Examples

• •Step into blissful comfort without sacrificing an ounce of style! ✨ Our latest arrivals from [Brand Name] are here, expertly designed for all-day wear. Our team of fitting specialists is ready to help you find your perfect match. Visit us on The Parade or shop online! #LanaLangShoes #ComfortAndStyle #ExpertFit #AdelaideFashion #NewCollection
• •More Than Just Shoes, It's a Perfect Fit. Since 1989, Lana Lang Shoes has been dedicated to pairing Adelaide women with footwear that feels as good as it looks. Our experienced team specializes in fitting all foot types, including orthotic-friendly styles. Discover the difference an expert fitting makes. [Link to About Us/Book a Fitting]
• •Elevate your autumn wardrobe with chic new boots and heels from Lana Lang Shoes! 🍂 We’ve curated the best of European and Australian designers, bringing you unique styles you won't find everywhere. Step out in confidence. Shop now: [Link to Website] #LanaLangStyle #AdelaideBoutique #FashionFootwear #NewCollection #ShopLocalAdelaide
• •At Lana Lang Shoes, we believe your feet deserve the best. For over 30 years, our passion has been finding you stylish, comfortable shoes that you'll love for seasons to come. Our friendly team is always here to offer expert advice and a personalized shopping experience. Come say hello at our Compton Street store or explore our handpicked collections online! [Link to New Arrivals]
• •Lana Lang Shoes: Where Style Meets Comfort, Expertly Fitted for You.