Brand Tone

Inspiring & Evocative, Quality-Conscious & Craft-Oriented, Customer-Centric & Friendly, Passionate & Creative

Brand Values

• •Quality & Craftsmanship
• •Individuality & Personalization
• •Joy & Inspiration
• •Sustainability & Responsibility
• •Customer Satisfaction

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use terms like "handcrafted," "premium materials," "German-made," "fine art print," "meticulously designed" to reinforce the high standards.
• •Speak to Aspirations and Emotions: Connect with the customer's desire for adventure, memory-keeping, and creating a beautiful, personal space. Use words like "inspire," "dream," "cherish," "joy," "journey."
• •Maintain a Friendly and Approachable Voice: Even when discussing premium products, ensure the language is welcoming and helpful. Offer assistance readily and use a conversational style where appropriate (e.g., in social media, email responses).
• •Highlight Uniqueness and Personalization: Consistently remind customers that Lana KK® offers something special that can be tailored to them, making them feel seen and valued.
• •Be Authentic in Storytelling: Share the passion behind the brand and the artist's vision. Authenticity builds trust and resonates with customers who appreciate genuine creativity and dedication.

Social Perception

High-Quality Products, Giftable & Meaningful, Good Customer Service, Premium Pricing, Associated with Travel & Memories

Copy Examples

• •Headline: Chart Your Adventures. Cherish Your Memories. Body: Our exquisite world map pinboards are more than just décor; they're a canvas for your life's journeys. Handcrafted in Germany with passion and precision, each map invites you to mark your past explorations and dream of future destinations. Bring your stories to life. Call to Action: Design Your Journey Today.
• •Headline: Art That Feels Like Home. Crafted Just For You. Body: At Lana KK®, we believe your space should tell your story. From vibrant abstract pieces to personalized world maps, our art is created with the finest materials and a dedication to timeless design. Let us help you find the perfect piece to make every moment a pleasure. Call to Action: Discover Your Unique Piece.
• •Headline: The Gift of a Thousand Adventures. Body: Looking for a truly special gift? Our Lana KK® world maps are a beautiful way to celebrate a loved one's passion for travel or commemorate shared memories. Meticulously crafted and designed to inspire, it’s a gift that will be treasured for years to come. Call to Action: Find the Perfect Map.
• •Headline: Quality You Can See. Colors That Inspire. Body: Experience the Lana KK® difference. Our German-made art manufactory is dedicated to producing flawless canvas prints and wall art with long-lasting, luminous colors. Each piece is a testament to our commitment to quality and our passion for design. Call to Action: Explore Our Collections.
• •Headline: Your World, Beautifully Displayed. Body: Transform your walls into a vibrant gallery of your adventures and dreams. Our customizable maps and art pieces are crafted with love and an eye for detail, ensuring a unique addition to your home or office. Questions? Our friendly team is here to help bring your vision to life! Call to Action: Get in Touch for Personalization.