Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Appreciative and Customer-Focused, Sales-Oriented but not Pushy

Brand Values

• •Variety and Abundance
• •Personalization and Gifting
• •Customer Satisfaction and Joy
• •Small Business Support
• •Quality and Trust (implied)

Best Practices

• •Use a Friendly and Conversational Voice: Write as if you're talking to a friend. Use contractions (e.g., "it's," "we're"), address customers directly ("you," "your"), and don't be afraid of an occasional emoji where appropriate for the platform. Keep language upbeat and positive.
• •Emphasize Joy, Fun, and Indulgence: Connect the products to feelings of happiness, treats, and special moments. Use enthusiastic adjectives and vivid descriptions that appeal to the senses (e.g., "bursting with flavour," "deliciously delightful," "chocolate heaven").
• •Show Genuine Appreciation: Regularly include phrases that thank customers for their support, orders, and engagement. Highlight customer orders (with permission) to build community and show that real people are enjoying the products.
• •Be Clear and Direct with Calls to Action (CTAs): While keeping the tone friendly, make it easy for customers to know what to do next (e.g., "Shop Now," "Link in Bio," "Design Yours Today"). Use action-oriented language for CTAs.
• •Maintain Platform-Specific Nuances while Keeping Core Tone: While the core friendly and enthusiastic tone should persist, adapt the style slightly for each platform. TikTok can be more informal and trend-focused with shorter, punchier text and relevant hashtags. Website copy can be slightly more descriptive while still maintaining approachability. Facebook and Instagram can balance visuals with engaging captions. Ensure consistency in key brand messaging about variety, gifting, and customer focus across all platforms.

Social Perception

Positive and Exciting, Reliable (for product appeal and delivery), Fun and Indulgent, Community-Oriented (on TikTok), Trustworthy (regarding food)

Copy Examples

• •🎉 Sweet treat alert! 🎉 We've just dropped our brand NEW 'Sunshine Surprise' mix, and it's bursting with flavour! ☀️🍬 Get your hands on this limited edition bag of happiness before it's gone! Tap the link in bio to shop! #LJsSweetzAndGiftz #SweetSunshine #NewTreats #PickNMixJoy #GetYoursNow
• •☕️ Make their mornings extra special! ❤️ Our personalized photo mugs are the perfect way to show you care. Upload your favourite snap and we'll create a gift they'll treasure every day. Ideal for birthdays, anniversaries, or just because! Design yours now at ljssweetzgiftz.co.uk! #PersonalisedGifts #LJSGiftz #PhotoMugMagic #ThoughtfulTreats #GiftIdeas
• •Wow, guys! Check out this HUGE order heading out to Sarah! 🤩 She's got a bit of everything - from our best-selling fizzy mix to a giant chocolate jar and even one of our custom photo tumblers! We LOVE making your sweet dreams come true! Thanks for your amazing order, Sarah! 🙏💖 #PackingJoy #LJsSweetz #CustomerLove #SweetHaul #GiftedWithLove
• •Hoppy Easter from LJS Sweetz & Giftz! 🐰🌷 Our Easter collection is blooming with delicious chocolates, themed sweet jars, and adorable personalized gifts! Spoil your loved ones (or yourself 😉) this spring! Shop the range now – link in bio! #EasterTreats #LJsSweetzEaster #ChocolateHeaven #SpringGifts #LimitedStock
• •What's your ULTIMATE sweet from LJS Sweetz & Giftz? 😋 Drop a comment below and let us know your go-to treat! We love hearing from our amazing customers! 👇 #SweetTalk #LJsCommunity #FavouriteSweets #CandyCravings #GetInvolved