Tono de Marca

Elegant, personal, and aspirational, with a warm and sophisticated language. It is community-focused and engaging on social media, creating an approachable yet upscale feel.

Valores de Marca

• •Personal Connection & Memory Making
• •Timeless Quality & Craftsmanship
• •Sustainability
• •Minimalist Elegance
• •Individuality

Mejores Prácticas

• •Lead with the "Why": Always connect the jewelry back to the emotion or the memory it represents. Instead of just describing a bracelet, describe the feeling of celebrating a lifelong friendship with it. This reinforces the value of "memory-making."
• •Use Elegant & Evocative Language: Stick to a vocabulary that reflects sophistication and minimalism. Words like "delicate," "timeless," "crafted," "personal," "symbol," and "cherish" align with the established tone.
• •Balance Aspiration with Accessibility: While the imagery and tone are aspirational, the copy should feel warm and inviting. Asking questions in social media captions and using a friendly, personal address in emails makes the luxury brand feel approachable.
• •Emphasize Quality & Sustainability: Consistently mention the use of high-quality and sustainable materials like recycled 14k gold. This highlights the brand's commitment to its values and justifies the premium positioning.
• •Tell Customer Stories (with permission): Leverage user-generated content and testimonials to build social proof. Sharing the stories behind why customers chose a piece of Lanae jewelry is the most authentic way to communicate the brand's core values of personal connection and meaning.

Percepción Social

Overwhelmingly positive. Customers and followers perceive Lanae as a provider of high-quality, beautiful, and meaningful jewelry, and a facilitator of special experiences, especially through its permanent jewelry service. It is associated with symbols of connection and love, building a strong, positive brand image through visual platforms.

Ejemplos de Copy

• •Forever starts now. ✨ We love being a part of your stories. Create a lasting symbol of friendship, love, or a promise to yourself with our permanent jewelry experience. Who would you get linked with?
• •The essence of elegance. Our classic gold chain is designed for the everyday, yet destined for the special moments. Crafted from 100% recycled 14k gold, it ’s a timeless piece you ’ll never want to take off.
• •A new chapter, sealed with gold. Discover our Wedding Collection for timeless pieces that celebrate your journey to 'I do.' From delicate bracelets for your bridesmaids to a permanent piece to symbolize your forever bond.
• •Hi [Customer Name], at Lanae, we believe jewelry is more than an accessory—it's a story. Whether it's a permanent bracelet that holds a memory or a ring that marks a milestone, each piece is crafted to be as unique as you are. Discover our new arrivals and start your own golden story.
• •Minimalist design, maximum meaning. Our permanent jewelry is a unique way to celebrate the bonds that last a lifetime. Get linked at our Amsterdam store! #LanaeJewelry #PermanentJewelry #Amsterdam