Brand Tone

Personal, Heartfelt, Celebratory, and Practical. The language is warm, centered around gifting and special life moments, evoking emotion and connection while detailing functional features.

Brand Values

• •Personalization and Celebration
• •Craftsmanship and Quality
• •Customer-Centricity
• •Practicality and Style
• •Accessibility

Best Practices

• •Lead with the Occasion: Always frame the product within the context of the event or relationship it's meant for. This reinforces the brand's celebratory value.
• •Blend Emotion with Function: Start with the heartfelt angle—the joy, the celebration, the love—and follow up with the practical details of the product.
• •Use "You" and "Your" to Create Connection: Speak directly to the customer to make the experience feel more personal and direct.
• •Incorporate the Founder's Story: Subtly weave the brand's origin story into the copy where appropriate, reinforcing the brand's authenticity.
• •Maintain a Consistent Vocabulary: Create a list of on-brand words and phrases to use across all platforms, avoiding overly corporate or generic retail language.

Social Perception

The brand is perceived positively, with customers viewing products as high-quality, well-made, and beautiful. It's seen as a reliable source for personalized, event-specific accessories, contributing to a perception of a passion-driven small business.

Copy Examples

• •For the ‘I Do’ Crew & the Bride-to-Be. The Perfect Tote for the Perfect Day.
• •Celebrate the one who does it all. Our 'In My Mom Era' tote isn't just a bag; it's a badge of honor. Crafted from durable canvas with room for everything from snacks to storybooks, it’s the stylish, practical sidekick every mom deserves.
• •From the bridal shower to the honeymoon getaway, carry your love story with you. ❤️ Our personalized 'Bride' collection is designed to hold all the precious moments of your big day. Tag your bride tribe! #LamybaBride #WeddingEssentials #BridalGift
• •The Gift That Says It All (For the Mom Who a Has It All)
• •More Than a Gift, It's a Memory. Find personalized treasures for every grandma, mom, and bride on your list.