Brand Tone

Emotional, Warm, and Appreciative

Brand Values

• •Family
• •Love
• •Personalization

Best Practices

• •Always Lead with Emotion: Start with a feeling. Whether it's joy, gratitude, or nostalgia, connect with the customer's emotions before introducing the product.
• •Use a Warm and Inclusive Vocabulary: Employ words like "chaleureux," "précieux," "inoubliable," "lien," and "famille." Address the audience directly using "vous" and "votre" to create a personal connection.
• •Highlight the Story Behind the Product: Every personalized gift has a story. Encourage customers to envision the story they want to tell with their purchase. Frame the products not just as items, but as future heirlooms.
• •Focus on the "Why" Not Just the "What": Instead of just describing a necklace (the "what"), explain its purpose (the "why"): to keep loved ones close, to celebrate a milestone, to say "I love you" without words.
• •Maintain a Gentle and Appreciative Tone: The brand's name, "La Mère Veilleuse," implies a caring, watchful presence. The copy should always reflect this gentle strength and deep appreciation for the role of mothers and family. Avoid aggressive sales language or overly trendy slang that could dilute the brand's heartfelt essence.

Social Perception

A Go-To for Sentimental Gifts. The public and customers perceive La Mère Veilleuse as a thoughtful and reliable source for gifts with high sentimental value. The brand is seen as more than just a retailer; it is a facilitator of emotional expression. Customers who purchase from La Mère Veilleuse are likely looking for a gift that is both beautiful and deeply meaningful. The brand is associated with special occasions like Mother's Day, birthdays, and christenings, where a personal touch is paramount.

Copy Examples

• •Portez son amour près de votre cœur. Notre nouveau collier personnalisé est plus qu'un bijou, c'est une promesse gravée à jamais. Personnalisez-le avec le nom qui illumine votre vie.
• •Cette Fête des Mères, dites-lui merci d'une manière inoubliable. Chaque Mère Veilleuse mérite un trésor qui lui rappelle à quel point elle est aimée. Découvrez notre collection spéciale.
• •Le lien qui vous unit, à votre poignet. Gravez les prénoms de vos enfants, une date précieuse ou un mot doux. Un bijou unique pour une histoire qui l'est tout autant.
• •Capturer un moment, un sentiment, un lien éternel. C'est la magie de nos créations. ✨ Quelle histoire raconterait votre bijou La Mère Veilleuse ? #AmourInfini #CadeauPersonnalisé
• •Bien plus que des cadeaux. Des déclarations d'amour pour les piliers de votre famille. Fabriqué avec soin, offert avec le cœur.