Brand Tone

Elegant, Refined, Nostalgic, Traditional, Authentic, Artisanal, Warm, Inviting, Passionate

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Family
• •Authenticity
• •Gourmandise & Indulgence
• •Customer Connection
• •Innovation within Tradition

Best Practices

• •Embrace Heritage: Always weave in the brand's rich history (since 1761) subtly and naturally. Phrases like "timeless," "heritage," "since 1761," "traditional recipe" reinforce this.
• •Use Elegant & Evocative Language: Opt for descriptive, sensory words that convey quality and the pleasure of indulgence (e.g., "exquisite," "sumptuous," "delicate," "handcrafted").
• •Maintain Warmth and Authenticity: While sophisticated, the tone should still feel genuine and inviting. Speak of "family," "passion," and the "joy" of their creations.
• •Focus on Craftsmanship: Highlight the artisanal nature of the products – "handmade," "artisan," "carefully selected ingredients."
• •Develop a Style Guide: Create a comprehensive brand voice and style guide with approved terminology, tone examples for different platforms (website, social media, product descriptions), and "words to use/avoid" to ensure all communications are aligned. This helps maintain consistency across all writers and platforms.

Social Perception

Respected Institution, High-Quality Purveyor, Authentic & Charming, Symbol of French Gastronomic Heritage, Trustworthy & Reliable, Delightful & Joyful

Copy Examples

• •Website Banner (New Product): Discover our latest creation, born from centuries of tradition and a passion for exquisite flavour. À la Mère de Famille – crafting joy since 1761.
• •Instagram Post (Seasonal Special): Spring blossoms, and so does our new collection of fruit-filled chocolates. Handcrafted with the season's finest, a timeless taste of Parisian delight. #AlaMeredeFamille #ParisianChocolate #ArtisanalSweets
• •Product Description (Classic Chocolate Box): Within this timeless coffret lies a journey through our heritage. Each chocolate, a testament to recipes perfected since 1761, promises an authentic taste of Parisian gourmandise. Share a piece of history.
• •Facebook Ad (Holiday Promotion): Celebrate the season with the enduring charm of À la Mère de Famille. Our festive confections are lovingly crafted to bring warmth and sweetness to your family gatherings. Visit our historic boutiques or explore our online collection.
• •Email Newsletter Snippet (Brand Story): For over 260 years, À la Mère de Famille has been more than a chocolatier; it's a cherished family tradition. We invite you to savour the legacy, one exquisite bite at a time.