Brand Tone

Storyteller, Authentic, and Passionate

Brand Values

• •Artisanal Craftsmanship
• •Ethical Partnership
• •Cultural Preservation
• •Authenticity & Uniqueness
• •Slow Fashion

Best Practices

• •Lead with the Human Element: Always start with the story, the artisan, or the inspiration. The product is the result of a human process, not the starting point.
• •Use Sensory and Evocative Language: Use words that evoke touch, sight, and emotion. Terms like "woven," "hand-dyed," "sun-baked," "soulful," and "timeless" are more powerful than generic adjectives.
• •Frame a Benefit as a Feeling: Instead of saying a bag is "high-quality," explain what that quality feels like: "A bag that softens with time, becoming a true companion on your adventures."
• •Emphasize Scarcity and Uniqueness: Use language that highlights the limited nature of the products ("Only 10 were made," "A one-of-a-kind weave") to reinforce the value of craftsmanship over mass production.
• •Maintain a Consistent "We": The "we" in Lampu Lampu's copy should always feel personal and small-scale. It refers to the founder and the artisan partners, creating a sense of a shared, passionate community, not a large, faceless corporation.

Social Perception

The public perceives Lampu Lampu as a premium, niche, and trustworthy brand. Customers view their purchases as special investments, not just accessories. The brand is seen as ethical and authentic, which builds a strong sense of trust and loyalty. The audience is composed of individuals who likely value sustainability, unique design, and the stories behind the products they buy. They are not just buying a bag; they are buying a piece of art and supporting a community.

Copy Examples

• •Woven not just from thread, but from generations of stories. Our new 'Seri Pagi' clutch carries the soul of the village where it was born, handcrafted by the patient, talented hands of our artisan partner, Ibu Wati. Each pattern tells a tale of morning light filtering through the trees. This isn't just a bag; it's a piece of a journey to carry with you. Discover the story. #LampuLampu #ArtisanMade #CarryAStory
• •The 'Desa' Tote is a tribute to the earth and the hands that shape it. Made from locally sourced water hyacinth and colored with natural plant dyes, its beauty lies in its perfect imperfections. Feel the texture, see the subtle variations in color, and know that you are holding a one-of-a-kind piece. A quiet statement of slow fashion and enduring style.
• •Tired of the same? In a world of fast fashion, choose to carry something with soul. Lampu Lampu partners with remote artisans to bring their timeless crafts to you. Each purchase supports their communities and helps preserve a beautiful tradition. Find a treasure that was made for you, not for the masses. Shop our collection.
• •Hello [Name], we’ve just returned from a journey, and we brought back something magical. Our new, limited-edition 'Monsoon' collection features seven unique designs, each inspired by the rhythm of the rainy season and created during our last visit with the weaving community of… [Read the full story and be the first to shop the collection].
• •Meet Ketut. He doesn't just carve wood; he breathes life into it. For over 30 years, he has used the same tools passed down from his father. For him, each curve and line is a form of meditation. The handles on our 'Rimba' bags are his work, his art, his legacy. When you hold it, you’re holding a lifetime of passion. #MeetTheMaker #LampuLampuStory #Craftsmanship