Brand Tone

helpful, informative, and value-oriented

Brand Values

• •Customer Empowerment & Guidance: Helping customers shop with confidence and make informed decisions through expert advice and a curated selection.
• •Quality & Value: Offering hand-selected, distinct designs that provide good value for money, backed by a price match guarantee.
• •Customer Satisfaction: Striving for excellent customer service and ensuring satisfaction, even after the sale. This is a stated ambition, though execution sometimes falters according to reviews.
• •Heritage & Experience: Highlighting their long history in online lighting retail (since 1998) and the expertise gained.
• •Accessibility: Committing to making their website accessible to people of all abilities.
• •Community & Care: Demonstrating a sense of social responsibility through initiatives like the LampsUSA Cares Project.

Best Practices

• •Prioritize a Helpful & Guiding Voice: Always aim to educate and assist the customer. Frame product descriptions and marketing content around solving their problems or helping them achieve their desired aesthetic.
• •Emphasize Value & Quality Transparently: Clearly communicate the benefits of the products, focusing on craftsmanship, durability, and fair pricing. If there are premium features, explain why they matter.
• •Maintain a Positive and Aspirational Outlook: Focus on the transformative power of good lighting and how it can enhance a customer's home and life. Use encouraging and inspiring language.
• •Develop Empathetic Customer Service Scripts: For all customer interactions (especially addressing complaints or returns), ensure the language is understanding, patient, and solution-oriented, reflecting the stated commitment to customer satisfaction. Avoid jargon or overly rigid policy statements.
• •Ensure Consistency Across All Channels: The helpful, expert, and value-driven tone should be evident on the website, in emails, social media posts, blog articles, and any customer service communication. Create a simple brand voice guide for all team members who create content.

Social Perception

largely positive but mixed

Copy Examples

• •Headline: Illuminate Your Life, Intelligently. Body: Don't just light a room, define it. At LampsUSA, we combine 25+ years of expertise with a passion for quality. Discover hand-picked designs and the guidance you need to create a space you'll love, all at a value that shines. Shop smarter, live brighter.
• •Headline: The Perfect Light, Guaranteed. Body: Choosing new lighting can feel overwhelming. That's why our experts are here to help you find the ideal fixture for your style and needs. With our curated collection and 120% Price Match Guarantee, you can shop with complete confidence. Your dream home is just a click away.
• •Headline: From Dated to Dazzling: Expert Tips Inside. Body: Ready for a refresh? Our blog is packed with inspiration and practical advice from lighting pros. Learn how to choose the right size chandelier, the best bulbs for every mood, and how to make your home truly shine. Let's brighten your world, together.
• •Headline: Quality You Can See, Service You Can Trust. Body: For over two decades, LampsUSA has been dedicated to bringing you exceptional lighting and award-winning customer service. We believe in quality craftsmanship and stand behind every product we sell. Experience the difference expert care makes.
• •Headline: Your Vision, Our Expertise. Let's Create Beautiful. Body: Achieve that designer look without the guesswork. Our 'Shop Smarter' categories and detailed guides empower you to select lighting that perfectly complements your home and lifestyle. Questions? Our friendly lighting specialists are always ready to assist!