Brand Tone

Approachable and Friendly, Professional and Expert, Stylish and Design-Oriented, Trustworthy and Customer-Focused, Value-Driven

Brand Values

• •Quality
• •Design Leadership
• •Customer Satisfaction
• •Value
• •Trustworthiness
• •Accessibility
• •Sustainability

Best Practices

• •Be Genuinely Helpful and Informative: Share expertise through tips, guides, and detailed product information, reinforcing the 'expert' and 'customer-focused' values.
• •Use Warm and Inclusive Language: Employ a friendly, approachable tone. Use words like "we," "us," and "your" to create a connection. Ask questions to engage the audience on social media.
• •Highlight Design and Quality: Consistently mention in-house design, material choices, and the craftsmanship behind the products to underscore the 'design-led' and 'quality' values.
• •Maintain Visual and Textual Cohesion: Ensure that the style of photography and graphic design aligns with the sophisticated yet accessible tone of the copy.
• •Showcase Customer Satisfaction and Trust: Share positive customer reviews (with permission) and be transparent about policies to build on the 'trustworthy' and 'value-driven' perception.

Social Perception

Customers and the public generally perceive Lamps and Lights Ltd as a reputable retailer of stylish and good-quality lighting. They are seen as: Reliable, Stylish, Customer-Oriented, Good Value. The mention in "The Art of Design Magazine" and the details on Brandfetch further solidify their image as a design-conscious and expert-led company.

Copy Examples

• •Instagram Post (Showcasing a new rattan pendant light): Let natural textures transform your space. ✨ Our new hand-woven rattan pendant brings warmth and an elegantly simple form to any room. Designed in-house to diffuse a soft, inviting glow. How would you style yours? #lightsandlamps #homedecor #rattanlight #interiordesign #newcollection #designedbyus
• •Facebook Ad (Promoting a sale on a range of table lamps): Brighten your reading nook or bedside table for less! 💡 Discover our curated collection of table lamps, from modern minimalist to timeless classics – all designed with love by us. Enjoy [X]% off for a limited time and find the perfect light to match your style and budget. Shop now: [link] #lampsandlights #lighting #tablelamp #homesale #ukhomestyle #qualitylighting
• •Website Blog Post Title & Intro: Title: Expert Tips: Choosing the Perfect Kitchen Lighting for Every Task & Mood Intro: Your kitchen is the heart of your home, and the right lighting makes all the difference. At Lights & Lamps, we believe beautiful design should also be perfectly functional. Our in-house designers share their top tips for layering light in your kitchen, ensuring it’s both a practical workspace and a welcoming hub for family and friends.
• •Email Newsletter Snippet (Highlighting customer service): More Than Just Lights – It's a Brighter Experience. 🌟 We're a family-run business passionate about bringing you high-quality, stylish lighting you'll love. From design to delivery, our friendly team is here to help you illuminate your home beautifully. Have a question? We're just an email or call away! [Contact Us Link]
• •Product Description (For a marble base lamp): Elegance, grounded. Our new [Lamp Name] table lamp features a beautifully polished genuine marble base, offering a touch of timeless sophistication. Designed by our expert team, its minimalist form allows the natural intricacy of the marble to shine. Perfect for adding a statement of understated luxury to your living room or hallway. Quality materials, designed to last. #lightsandlamps #marblelamp #designerlighting #luxuryforless #homedecorinspo