Brand Tone

Friendly, enthusiastic, and authentically country; personal and approachable, using colloquial language and direct engagement.

Brand Values

• •Authenticity
• •Individuality and Uniqueness
• •Community and Lifestyle
• •Personal Connection

Best Practices

• •Embrace the Lifestyle: Frame all products within the context of a country or Western lifestyle. Use language that speaks to activities like concerts, rodeos, bonfires, and outdoor adventures.
• •Highlight Authenticity and Quality: Consistently use keywords like "genuine," "real," "handcrafted," and "one-of-a-kind" when describing products, especially cowhide and jewelry, to reinforce brand values.
• •Use a Friendly, Personal Voice: Write captions and descriptions as if you're talking to a friend. Use emojis, ask questions, and employ a warm, enthusiastic tone.
• •Create a Sense of Urgency and Community: Use phrases like "One + Done Turquoise Pieces" to create scarcity and drive immediate interest. Reference community events or inside jokes to make customers feel like part of an exclusive club.
• •Maintain Visual and Verbal Consistency: Ensure that the rugged-yet-chic visual identity on social media is matched by the copy. The photos should tell the same story as the words, creating a cohesive and immersive brand experience.

Social Perception

A specialized and authentic source for Western-chic fashion and decor, perceived as experts in the niche. It's a go-to for a modern-country aesthetic, with customization enhancing co-creation and personal expression.

Copy Examples

• •More than just a ring, it's a piece of the wild West. Our genuine turquoise stacker rings are made for the modern cowgirl. Stack 'em up or wear one solo for a touch of true country spirit.
• •Unique, rugged, and ready for anywhere the road takes you. Each of our genuine cowhide bags tells its own story. What will yours say? ✨
• •Hey, Sunshine! Your new favorite camo is here! 😉
• •For the woods, the ranch, or a weekend drive. Our new men's line is built tough and styled for the country soul.
• •Make it yours, truly. Add a personal brand to your new leather wallet or cowhide accessory and carry a piece that's one-of-a-kind. See how on our site!