Brand Tone

helpful, accessible, and solutions-oriented

Brand Values

• •Accessibility & Convenience: Emphasized by their online presence and tagline "Todo lo que necesitas para tus espacios a un clic de distancia." They also highlight features like "Disponibilidad y envío inmediato."
• •Variety & comprehensiveness: Offering a wide range of lighting and ventilation products for different needs and styles ("Desde estilos audaces y materiales naturales, hasta apliques metálicos", "Encuentra la mayor variedad de ventiladores de techo al mejor precio!").
• •Guidance & Expertise: Providing blog content and advice to help customers make informed decisions.
• •Value for Money: Frequent promotions, sales, and "LIQUIDACIÓN" sections suggest a commitment to offering competitive pricing.
• •Modernity & Style: Showcasing current trends and a variety of styles, including modern designs, to help customers update their spaces.

Best Practices

• •Focus on Solutions, Not Just Products: Frame copy around how the products solve a customer's problem or enhance their life (e.g., "Create the perfect ambiance," "Save energy," "Stay cool and stylish").
• •Maintain an Accessible Language: Avoid overly technical jargon unless explained clearly. Keep sentences relatively simple and direct. The "a un clic de distancia" tagline is a good example of this.
• •Be Genuinely Helpful: Incorporate tips, advice, and guides into the content strategy (like their blog posts) to build trust and position the brand as an expert resource.
• •Highlight Value Consistently: Whether it's price, variety, quality, or convenience, ensure the value proposition is clearly communicated in a way that resonates with the practical needs of the audience.
• •Use Inspirational but Relatable Visuals and Language: Especially on platforms like Instagram and Pinterest, showcase products in attractive settings that customers can aspire to and achieve, using descriptive language that evokes atmosphere and style.

Social Perception

growing e-commerce brand specializing in lighting and ventilation in Mexico

Copy Examples

• •Headline: Illuminate Your Life, Simply. Body: Finding the perfect light shouldn't be complicated. At LámparaYa MX, discover a wide selection of lamps and fans for every corner of your home, all just a click away. Expert advice and styles you'll love.
• •Headline: Confused by Lumens and Watts? We Make Lighting Easy. Body: Let us guide you! Our blog and expert tips help you choose the ideal lighting to save energy and create the perfect ambiance. Explore our latest collection and brighten your space today!
• •Headline: Your Style, Your Light. Great Prices, Guaranteed. Body: From modern minimalist to classic charm, find lighting that speaks to you without breaking the bank. Check out our new arrivals and special offers at LámparaYa MX.
• •Headline: Transform Your Outdoors, Effortlessly. Body: Extend your living space with our durable and stylish outdoor lighting solutions. Create a magical atmosphere for your evenings with LámparaYa MX. Easy to browse, easy to install.
• •Headline: Upgrade Your Comfort with the Perfect Fan. Body: Stay cool and stylish. LámparaYa MX offers a diverse range of ceiling, floor, and wall fans. Need help choosing? Our guide makes it simple to find your ideal match.