Brand Tone

Informative, Professional & Established, Aspirational & Design-Oriented, Accessible & Promotional

Brand Values

• •Quality and Design
• •Variety
• •Customer Focus & Personalized Attention
• •Tradition & Family Heritage
• •Accessibility & Affordability
• •Adaptability & Trend Awareness

Best Practices

• •Always Emphasize Design and Quality: Consistently weave in phrases that highlight the aesthetic appeal, exclusivity of designs, and the quality of materials and construction, reflecting core brand values.
• •Balance Aspiration with Accessibility: While showcasing beautiful designs and aspirational room settings, always include clear calls to action regarding promotions, financing options (like interest-free installments), and shipping benefits to reinforce accessibility.
• •Maintain an Informative and Helpful Stance: Provide clear and concise product information. In customer interactions or FAQ sections, aim to be helpful and demonstrate expertise, reinforcing the "personalized attention" value.
• •Leverage Heritage When Appropriate: Briefly mentioning the company's long history (since 1982) can build trust and reinforce the image of an established, reliable brand without sounding outdated, especially when combined with a focus on new trends.
• •Ensure Visual and Textual Cohesion: The sophisticated and design-focused imagery used on social media and the website should be matched by copy that is equally polished, professional, and descriptive, avoiding overly casual slang while still being engaging.

Social Perception

Established Retailer, Provider of Diverse Lighting Options, Positive (Limited Data), Reliable

Copy Examples

• •Headline: Illuminate Your Style: Discover Design and Quality with Lámparas Bosco. Body: For over 40 years, Lámparas Bosco has been lighting up Chilean homes with exclusive designs and enduring quality. Explore our new collection and find the perfect piece to transform your space. Shop online with shipping to all of Chile.
• •Headline: Trend Alert! Modern & Nordic Lamps Have Arrived. Body: Be inspired by the latest global lighting trends. Our new Modern and Nordic style lamps are here to add that unique touch you've been looking for. Quality, design, and accessible prices. Visit lamparasbosco.cl!
• •Headline: Cyber Week Savings at Lámparas Bosco! Body: Don't miss out! Enjoy incredible discounts on a wide selection of pendant, table, and floor lamps. Light up every corner of your home for less. Pay in up to 6 interest-free installments.
• •Headline: More Than Just Light: Decorative Lighting Projects by Lámparas Bosco. Body: Need expert advice? At Lámparas Bosco, we help you create unique atmospheres with our personalized lighting solutions. Discover our range, from timeless classics to contemporary statements.
• •Headline: Quality That Shines: Handpicked National & International Designs. Body: We combine the best of national craftsmanship with leading international trends to offer you a diverse and high-quality lighting selection. Find your perfect lamp today and enjoy free shipping in urban Santiago on purchases over $50,000.