Brand Tone

Informative, Functional, Solution-Oriented, Tech-Forward/Modern, Helpful/Supportive

Brand Values

• •Innovation and Technology
• •Sustainability and Energy Efficiency
• •Quality and Durability
• •Customer Convenience and Ease of Use
• •Accessibility

Best Practices

• •Prioritize Clarity and Function: Clearly explain product benefits, features (especially smart capabilities), and how they solve customer problems. Use straightforward language.
• •Emphasize Smart and Modern Aspects: Consistently highlight compatibility with smart home systems, app control, and innovative features. Use terms like "smart," "intelligent," "connected," "RGB," "voice control."
• •Maintain a Helpful and Supportive Stance: Offer solutions, provide clear instructions or links to support, and ensure a customer-centric approach in all communications.
• •Weave in Sustainability: Where appropriate, remind customers of the energy-saving and eco-friendly aspects of LED technology and Lampaous products.
• •Showcase Versatility and Ease: Use visuals and descriptions that demonstrate the ease of installation and the variety of applications for the lighting products, inspiring customers with possibilities.

Social Perception

Generally Positive for Smart Features and Ambiance, Mixed on Brightness and Color Accuracy, Concerns about Durability and Customer Support at Times, Appreciation for Specific Solutions, Seen as a Good Value Proposition by Many

Copy Examples

• •Headline: Illuminate Your Life, Intelligently. Body: Discover Lampaous Smart LED Lighting. Effortless control, vibrant colors, and energy savings at your fingertips. Compatible with Alexa and Google Home for a truly connected home.
• •Headline: Kitchen Ambiance, Simplified. Body: Transform your kitchen with Lampaous Under Cabinet Lights. Easy to install, fun to customize with RGB and tunable white options. Set the perfect mood for cooking, entertaining, or a quiet evening in.
• •Headline: Dive into Brilliance. Body: Make your pool the star of the night with Lampaous LED Pool Lights. Durable, energy-efficient, and bursting with color. Create stunning underwater light shows with simple app or remote control.
• •Headline: Bright Ideas for a Greener Planet. Body: Choose Lampaous for innovative LED lighting that’s kind to your wallet and the earth. Our energy-efficient bulbs and smart systems help you save energy and reduce your carbon footprint, beautifully.
• •Headline: Your Space, Your Rules, Your Light. Body: From focused task lighting to immersive colorscapes, Lampaous offers versatile LED solutions. Control brightness, color, and schedules with ease. Light up your world, your way.