Brand Tone

playful, colourful, and cheerful

Brand Values

• •Handmade & Unique
• •Creativity & Self-Expression
• •Joy & Lightheartedness
• •Colour & Vibrancy
• •Quality & Attention to Detail

Best Practices

• •Embrace Playful Language: Use words that evoke fun, joy, and lightheartedness. Don't be afraid to be a little quirky.
• •Highlight Uniqueness & Handmade Quality: Remind customers that they are getting something special and crafted with care.
• •Focus on the Feeling: Describe how the products will make the customer feel (e.g., happy, creative, stylish).
• •Use Vivid, Colourful Descriptions: Let the vibrancy of the products shine through in your words.
• •Keep it Light and Optimistic: The overall message should be positive and uplifting, offering an escape from the mundane.

Social Perception

beautiful, unique, and capable of making them happy

Copy Examples

• •Add a pop of happy to your day! Our handmade [Product Name] is designed to make you smile.
• •Life's too short for boring accessories! Unleash your inner creative with our vibrant [Product Name].
• •Warning: Our colourful [Product Name] may cause spontaneous outbreaks of joy and compliments.
• •Handmade with love and a sprinkle of fun! Discover the unique charm of La Miséto's [Product Name].
• •Ready to play? Mix, match, and create your own sunshine with our [Product Name] collection.