Brand Tone

Informative & Educational, Empowering & Confident, Approachable & Conscious, Modern & Aesthetically Driven, Passionate & Sincere

Brand Values

• •Clean Beauty
• •Skincare-Infused Makeup
• •Efficacy & High Performance
• •Ingredient Transparency
• •Innovation
• •Holistic Well-being
• •Customer Experience
• •Sustainability

Best Practices

• •Educate, Don't Just Sell: Continuously share information about the benefits of clean ingredients, skincare-infused makeup, and your brand's specific formulations. This reinforces the "Informative & Conscious" aspects of your tone.
• •Emphasize Empowerment & Self-Care: Frame your products as tools that help individuals feel confident and good about themselves. Use language that promotes well-being and a positive relationship with beauty.
• •Maintain Transparency: Be open about your ingredients, sourcing, and manufacturing processes (where appropriate). This builds trust and aligns with the "Conscious & Sincere" elements of the brand voice.
• •Showcase Realness & Relatability: Feature user-generated content, diverse models, and relatable scenarios. While maintaining an aesthetic appeal, ensure the brand feels accessible and not overly aspirational or out of reach.
• •Be Consistent Across All Channels: Ensure that the language, visuals, and values communicated on your website, social media, email marketing, and product packaging are all aligned to present a unified and recognizable brand identity.

Social Perception

Innovative & High Quality, Ethical & Trustworthy, Aesthetically Pleasing, Effective for Indian Skin, Growing Curiosity, Good for Sensitive Skin (Generally), Value for Money

Copy Examples

• •More than just color. Our Velvet Liquid Lipstick glides on like a dream, packed with Jojoba and Avocado oils to keep your lips hydrated and happy. Clean, vegan, and oh-so-vibrant. #LaMiorLove #SkincareInMakeup
• •At La Mior, we believe beauty shouldn't come at a cost to your skin or the planet. Discover makeup powered by superfoods, crafted with care, and designed to make you glow, inside and out. #CleanConsciousEffective #LaMiorBeauty
• •Get that 'lit-from-within' look, naturally. Our Glass Skin Flawless Filter, infused with Niacinamide and Watermelon extracts, evens, brightens, and gives you a radiant, dewy finish. Your skin, but better. #FlawlessFilter #RadiantSkin
• •Kind to your skin. Kind to animals. Kind to the Earth. That’s the La Mior promise. PETA-certified vegan and cruelty-free, always. Because conscious beauty is beautiful. #EthicalBeauty #VeganMakeup #LaMior
• •Tired of makeup that dries out your skin? We heard you. La Mior creates skincare-powered makeup that nourishes while it perfects. What are your biggest clean beauty questions? Ask us below! #AskLaMior #HealthyBeauty