Brand Tone

Feminine & Chic, Artisanal & Authentic, Sunny & Joyful, Personal & Relatable, Confident & Empowering (Subtle)

Brand Values

• •Artisanal Craftsmanship
• •Quality Materials
• •Local & Fair Trade
• •Authenticity & Transparency
• •Practical Elegance
• •Feminine Appeal & Southern French Charm
• •Trustworthy

Best Practices

• •Use feminine and chic language, appealing to a female audience who appreciates stylish items.
• •Emphasize the handmade aspect and artisanal skills in Spain.
• •Incorporate sunny and joyful imagery, evoking the Mediterranean, beach-inspired origin.
• •Share personal stories and the founder's motivations to make the brand relatable.
• •Focus on practical elegance: beautiful products that serve a real purpose.

Social Perception

A brand that embodies feminine charm, artisanal quality, and the relaxed, joyful lifestyle of the Mediterranean. Perceived as authentic, trustworthy, and committed to local craftsmanship.

Copy Examples

• •Coucou les filles! Discover our new collection of handmade espadrilles, crafted with love in Spain.
• •Minana: For lovers of the south. Embrace the Mediterranean lifestyle with our elegant leather goods.
• •From a sunny beach day to your everyday adventures: Minana bags, handmade with fabrics from local Marseille suppliers.
• •Eva, our founder, created Minana to offer a glamorous alternative for carrying your essentials. Adopt yours and shine!
• •Our artisanal savoir-faire ensures each Minana piece is unique, blending practicality with timeless style.