Tono de Marca

Practical, Service-Oriented, and Assuring

Valores de Marca

• •Value for Money
• •Convenience
• •Accessibility
• •Completeness
• •Quality

Mejores Prácticas

• •Lead with Value and Simplicity: Always start with the core message: "quality floors at great prices." Avoid overly technical or flowery language. Keep sentences clear, direct, and focused on the customer's needs.
• •Emphasize Human Support: In all communications (website copy, ads, emails), highlight the availability of personal advice via phone or WhatsApp. This reinforces the service-oriented and accessible values of the brand.
• •Use "You" and "Your": Frame all copy from the customer's perspective. Instead of "We sell floors," use "Find your perfect floor." This makes the communication more personal and aligns with the brand's direct-to-customer feel.
• •Show, Don't Just Tell, Reliability: Actively seek and showcase independent customer reviews on platforms like Trustpilot or Google. While the on-site testimonials are a start, independent reviews are far more powerful for building trust and reinforcing the "assuring" tone.
• •Maintain a Consistent Visual Identity: The visual presentation on any future platforms should match the website's practical and clean aesthetic. Use high-quality images of finished installations to reinforce the promise of "top quality" and a professional end result.

Percepción Social

Customers engaging with the brand (based on its website) perceive it as helpful, professional, and reliable, valuing personalized advice and quality installation. For the broader public, the brand is largely unknown due to minimal independent online presence outside its own site.

Ejemplos de Copy

• •The perfect laminate floor for the best price. Quality, advice, and professional installation —all in one place.
• •Laminaat Keuze | Top Quality Floors, Fair Prices. Need a new floor? We deliver & install. Get a free quote today for laminate, PVC, and more. Your hassle-free flooring solution.
• •Choosing a new floor should be simple. At Laminaat Keuze, we skip the big showrooms and high costs to bring you what matters: top-quality laminate at the best prices, with personal advice just a phone call away. From selection to installation, we're here to make your project a success.
• •Durable, waterproof, and stylish. Our PVC floors are built for modern life. Perfect for kitchens, bathrooms, and busy homes. Explore our collection and find a beautiful floor that's made to last.
• •Love the floor but not the work? Let our experts handle it. Add our professional installation service to your cart for a flawless finish, without the stress. Your beautiful new floor is just a click away.