Brand Tone

Empowering & Uplifting, Authentic & Relatable, Kind & Inclusive, Educational & Informative

Brand Values

• •Inclusivity & Representation
• •Clean & Safe Ingredients
• •Kindness
• •Empowerment
• •Community
• •Sustainability & Eco-consciousness
• •Authenticity & Individuality

Best Practices

• •Always Lead with Empowerment: Frame messages around building confidence, celebrating individuality, and revealing inner beauty rather than focusing on flaws or correction.
• •Embrace Authenticity Through Storytelling: Share the founder's journey, customer stories (with permission), and the 'why' behind the brand to build genuine connections.
• •Infuse Kindness and Inclusivity in Every Message: Use welcoming, celebratory language that speaks to all multicultural women. Ensure visuals and messaging reflect this diversity.
• •Educate with Clarity and Care: When discussing ingredients or benefits, do so in a way that is informative and highlights the brand's commitment to health and clean beauty, without being preachy.
• •Maintain a Consistent Voice of the Founder (where appropriate): Kim Roxie's voice is integral to the brand. Mirror her passion, relatability, and commitment in the copy, especially in direct communications like email and social media.

Social Perception

Positive & Purpose-Driven, High-Quality & Effective Products, Founder-Led & Inspiring, Trustworthy, Community-Focused

Copy Examples

• •Headline: Reveal Your Radiance. Naturally. Body: At LAMIK, we believe beauty isn't about covering up, it's about revealing the unique light within you. Our clean, vegan makeup is crafted with love and kindness for your skin and our planet. Discover shades that celebrate your truest self. #LAMIKBeauty #BeautyRevealed #CleanCosmetics
• •Headline: More Than Makeup, It's a Movement. Body: Join the LAMIK family! We're redefining beauty standards with natural, organic ingredients designed for multicultural amazingness. Because every woman deserves to shine, authentically. Love And Makeup In Kindness. #LAMIKValues #InclusiveBeauty #KimRoxie
• •Headline: Your Brows, Your Story. Beautifully Defined. Body: Our founder, Kim Roxie, created the Revelation Brow Duo out of her own journey with alopecia. Experience the power of perfectly framed brows with clean ingredients you can trust. Kindness for your skin, confidence for your day. #LAMIKBrows #AlopeciaAwareness #VeganMakeup
• •Headline: Feel the Love. See the Glow. Body: LAMIK stands for Love And Makeup In Kindness. It’s in every product we create, every shade we offer, and every woman we celebrate. Embrace your beauty, naturally and powerfully. #LoveAndMakeupInKindness #MulticulturalBeauty #EcoChic
• •Headline: Clean Ingredients. Powerful Impact. Unapologetically You. Body: Tired of compromising? LAMIK Beauty offers high-performance vegan makeup made with natural and organic goodness. For women of color, by women of color. It’s time to reveal your purpose to the world. #LAMIKPurpose #NonToxicBeauty #EmpoweredWomen