Tono de Marca

Authentic & Traditional, Passionate & Educational, Quality-Focused & Artisanal, Respectful (of nature & bees), Welcoming & Gourmet

Valores de Marca

• •Heritage & Family Tradition
• •Quality & Purity
• •Respect for Bees & Environment
• •Passion & Expertise
• •Discovery & Sharing
• •Customer Satisfaction

Mejores Prácticas

• •Emphasize Heritage and Storytelling: Consistently weave the Perronneau family's long history and passion for beekeeping into product descriptions, social media posts, and "about us" sections.
• •Use Authentic and Descriptive Language: Describe the taste, origin, and unique qualities of each honey with rich, evocative language that reflects its artisanal nature. Avoid overly technical jargon unless explained.
• •Highlight Quality and Craftsmanship: Regularly mention the traditional methods, awards won, and the care taken in producing and selecting the honeys to reinforce the premium quality.
• •Educate and Share Passion: Create content that informs customers about different honey types, the benefits of honey, the life of bees, and the importance of beekeeping, showcasing expertise and passion.
• •Maintain a Warm, Welcoming, and Respectful Voice: Address customers in a friendly and appreciative manner. Ensure all communication reflects respect for nature, the bees, and the tradition of beekeeping.

Percepción Social

Trusted Source of Quality Honey, Artisanal & Specialist, Environmentally Conscious, Rooted in French Terroir & Tradition, Customers generally express satisfaction with product quality and taste.

Ejemplos de Copy

• •Headline: Five Generations of Passion, Bottled. Body: Since 1890, the Perronneau family has journeyed with our bees across the most beautiful terroirs. Discover the taste of tradition in every spoonful of La Miellerie honey – pure, authentic, and crafted with a respect for nature that you can truly savor.
• •Headline: More Than Honey, It's a Heritage. Body: At La Miellerie, we don't just sell honey; we share a legacy. Each jar is a testament to our family's dedication to the art of beekeeping and the incredible work of our bees. Taste the difference that generations of expertise make.
• •Headline: Journey Through Flavors: From French Meadows to Exotic Blooms. Body: Explore our curated collection of exceptional honeys. From the delicate notes of French Lavender to the rich depths of international rarities, La Miellerie invites you on a gourmet adventure. Which world of flavor will you uncover today?
• •Headline: Guardians of the Bee, Curators of Taste. Body: We believe happy bees make the finest honey. Our commitment to pastoral beekeeping and environmental stewardship ensures every La Miellerie product is as good for the planet as it is for your palate. Support the bees, savor the quality.
• •Headline: The Sweetest Secret of Dijon: Discover La Miellerie. Body: Step into our boutique or explore online to find a world of award-winning honeys, delightful hive treasures, and the warmth of a family tradition. Let us share our passion for nature's golden gift with you.