Brand Tone

Authentic & Passionate, Friendly & Welcoming, Informative & Educational, Fun & Engaging (especially on TikTok), Community-Oriented

Brand Values

• •Authenticity
• •Quality
• •Cultural Pride
• •Customer Satisfaction
• •Passion
• •Health-Consciousness (subtle)

Best Practices

• •Emphasize Authenticity Always: Consistently use words like "authentic," "traditional," "real," "homemade," and "fresh from scratch." Detail the processes (like nixtamalization) that differentiate your product.
• •Be Passionate and Personal: Share the story and passion behind the brand. Use "we" and connect with customers on a personal level, reflecting the family-owned aspect.
• •Educate and Inform: Briefly explain cultural aspects or food preparation techniques that highlight quality and authenticity (e.g., "NZ-grown corn," "made daily"). This builds trust and positions the brand as an expert.
• •Use a Mix of English and Culturally Relevant Spanish: Incorporate simple Spanish phrases or words (like "¡Órale!", "familia", "fiesta") where appropriate to enhance the authentic Mexican feel, but ensure the primary message is clear to an English-speaking audience.
• •Maintain a Friendly, Vibrant, and Welcoming Voice: Keep the tone upbeat, inviting, and community-focused. Use enthusiastic language, especially when describing the food and the experience. On platforms like TikTok, embrace humor and behind-the-scenes content.

Social Perception

Highly Regarded for Authenticity, Delicious & High Quality, Go-To Place for Mexican Food, Friendly & Good Service, Hidden Gem/Local Favourite, Good Value

Copy Examples

• •Headline: Taste the Tradition. Real Mexican Tacos, Made Fresh Daily in Auckland. Body: Forget what you think you know about tacos. At La Mexicana, we bring the true heart of Mexico to New Zealand with every handcrafted tortilla, made from scratch using traditional nixtamalization and fresh NZ-grown corn. Come taste the difference authenticity makes. #RealMexicanFood #LaMexicanaNZ #FreshTortillas
• •Headline: From Our Familia to Yours: A True Taste of Mexico. Body: We're a small, family-owned business passionate about sharing the vibrant flavours of our homeland. Every dish at La Mexicana is a celebration of authentic Mexican heritage, made with love and the freshest local ingredients. Join us for a meal that feels like home. #MexicanCulture #FamilyOwned #AucklandEats
• •Headline: ¡Órale! Your Quest for Authentic Mexican Food Ends Here! Body: Craving those real deal, street-style tacos? Look no further! La Mexicana serves up the bold, fresh flavours of Mexico right here in Auckland. Our secret? Passion, tradition, and the best corn tortillas you’ll find in NZ – made in-house, of course! #TacoTuesdayNZ #MexicanFlavour #SupportLocalNZ
• •Headline: Not Just Food, It's an Experience. La Mexicana. Body: Dive into the vibrant world of authentic Mexican cuisine. From the sizzle of our meats to the aroma of freshly made corn tortillas, La Mexicana is more than just a meal – it’s a journey to the heart of Mexico. P.S. Our tortillas are naturally gluten-free! #GlutenFreeAuckland #MexicanVibes #FreshIsBest
• •Headline: Why Are Our Tacos So Good? We Start From Scratch! Body: At La Mexicana, we don't cut corners. Our tortillas are made fresh daily using NZ-grown corn and the ancient nixtamal process – that’s what gives them their incredible flavour and texture. Come experience the authentic taste that has everyone talking! #MadeFromScratch #AuthenticMexican #NZFoodie