Brand Tone

Creative & Inspirational, Friendly & Approachable, Quality-Conscious & Reliable, Helpful & Customer-Oriented, Enthusiastic & Passionate

Brand Values

• •Personalization & Individuality
• •Quality
• •Creativity
• •Customer Satisfaction
• •Innovation
• •Passion for Home & Living

Best Practices

• •Embrace "Print Your Style": Consistently use and reinforce the tagline and the core idea of personalization and self-expression in all communications. Make it the thread that connects all copy.
• •Speak the Customer's Language (Literally and Figuratively): Continue using German for the primary audience. Maintain a friendly, inspiring, and slightly enthusiastic tone. Avoid overly technical jargon unless explaining a specific benefit (like the quality of sublimation printing).
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," describe the results – "vibrant colors," "brilliant prints," "durable materials," "designs that last." Use customer testimonials and visuals to back this up.
• •Inspire Creativity: Use evocative language that sparks imagination. Ask questions, suggest possibilities, and encourage customers to envision how they can transform their spaces. Highlight the ease of the customization process.
• •Maintain a Helpful and Supportive Stance: Ensure copy on product pages, FAQs, and customer service interactions is clear, helpful, and reassuring. Emphasize that the La-Melle team is there to assist with design and orders.

Social Perception

Positive, Reliable Provider, Innovative, Good Value (for some), Specialist in Custom Prints

Copy Examples

• •Headline: Your Home, Your Masterpiece. Print Your Style with La-Melle. Body: Tired of the same old decor? Unleash your creativity with La-Melle! Turn your favorite photos and designs into stunning, high-quality custom prints for curtains, doormats, canvas, and more. It's easy, fun, and uniquely you. Let's make your space shine! #LaMelle #PrintYourStyle #HomeDecor #PersonalizedGifts
• •Headline: The Perfect Gift? It's Personal. Body: Give a gift that tells a story. With La-Melle, create one-of-a-kind treasures, from personalized photo blankets to custom doormats that welcome with a smile. High-quality printing ensures your memories last. Surprise them with something truly special. #UniqueGifts #LaMellePrints #GiftIdeas #MadeWithLove
• •Headline: Quality You Can See, Style That’s All You. Body: At La-Melle, we believe in beauty that lasts. That’s why we use premium materials and vibrant, durable printing for all our custom creations. Design your dream home with pieces that reflect your personality and stand the test of time. Discover the La-Melle difference. #HomeInspo #QualityPrints #CustomDesign #InteriorStyling
• •Headline: From Our Workshop to Your Walls (and Windows, and Floors!). Body: Imagine your favorite view on your blinds, or a beloved family photo warming up your living room carpet. At La-Melle, we bring your visions to life with precision and passion. Explore endless possibilities and let us help you create a home that’s a true reflection of you. Got an idea? We’re here to help! #PersonalizedDecor #CreativeLiving #LaMelleCreations #HomeSweetHome
• •Headline: Don't Just Decorate. Personalize! ✨ Body: Your space should be as unique as you are. La-Melle offers endless ways to add a personal touch to every corner. From custom-printed curtains that frame your world to vibrant floor mats that make an entrance, it's time to print *your* style. What will you create today? #DIYDecor #ExpressYourself #CustomHome #LaMelleStyle