Brand Tone

Elegant & Aesthetic, Calming & Serene, Handcrafted & Unique, Nature-Inspired

Brand Values

• •Quality Craftsmanship
• •Aesthetic Appeal & Design
• •Customer Satisfaction
• •Well-being & Relaxation
• •Accessibility/Value

Best Practices

• •Consistently describe the experience the product offers, not just its features.
• •Acknowledge the handmade nature of the products and manage expectations regarding slight imperfections.
• •Use evocative language to highlight aesthetics, craftsmanship, and the emotional/sensory experience.
• •Connect products to benefits like stress relief and creating a peaceful ambiance.
• •Maintain a helpful, gracious, and solution-oriented customer service voice.

Social Perception

Positive, Giftable, with minor quality control/expectation issues.

Copy Examples

• •Handcrafted for enduring style, they bring a touch of nature's calm to any desk or windowsill.
• •From captivating incense burners to charming planters, find your perfect element of calm.
• •Elevate your space with the soothing scents and exquisite craftsmanship of our ceramic incense holders.
• •As each Lamdawn piece is 100% handmade, slight variations in glaze and form are a celebrated mark of its individual journey from our hands to yours – a truly one-of-a-kind treasure for your home.
• •Discover the art of relaxation with our handcrafted incense burners, designed to transform your space into a sanctuary of peace.