Brand Tone

aspirational, conscious, and sophisticated

Brand Values

• •Quality & Style
• •Sustainability & Ethics
• •Passion & Dedication
• •Functionality & Versatility

Best Practices

• •Lead with 'Vegan': Always place 'Vegan Leather' at the forefront of product descriptions. It is your strongest unique selling proposition. Clearly communicate the ethical and sustainable benefits in a positive and empowering way.
• •Balance Elegance and Function: Use sophisticated and evocative language ('timeless,' 'chic,' 'elegant') while also highlighting practical features ('spacious,' 'durable,' 'versatile'). This appeals to both the desire for style and the need for a functional product.
• •Tell the Founder's Story: Weave the narrative of Ruth Blanchard's passion for fashion into 'About Us' pages, email campaigns, and social media posts. A personal story builds brand authenticity and connection.
• •Define the 'Lambur Woman': Write directly to your target audience. Use phrases like 'for the modern woman,' 'for the environmentally-conscious fashionista,' and 'navigate your busy day.' This makes the customer feel seen and understood.
• •Maintain a Consistent Tone Across Platforms: Whether on TikTok or a product page, the tone should remain sophisticated, conscious, and aspirational. Adapt the format for the platform (e.g., more visual and punchy on TikTok), but the core brand voice should not change.

Social Perception

An emerging brand in the sustainable fashion niche, perceived as thoughtful and offering stylish, eco-conscious alternatives, primarily appealing due to its high-quality vegan leather. Brand awareness is still developing.

Copy Examples

• •Style That Feels Good. Navigate your busy day with a bag that carries it all, consciously. Our High-Quality Vegan Leather Tote is designed for the modern woman on the move. Effortless style, zero compromise. #Lambur #VeganLeather #ConsciousFashion
• •The New Work-Life Essential. From the office to an evening out, carry elegance with you. The Lambur tote, crafted from premium vegan leather, combines sophisticated design with the space you need. Elevate your professional style. Shop now for free shipping on orders over $50.
• •Simplicity in Hand. Declutter your purse with our minimalist Vegan Leather Card Holder. It’s slim, secure, and holds just what you need. A small accessory that makes a big statement about your commitment to style and sustainability. Pre-order yours today.
• •The perfect bag doesn't exi— 🤫 Meet the Lambur Tote. Spacious ✓ Stylish ✓ 100% Vegan Leather ✓ Ready for anything. ✨ #VeganBag #TikTokFashion #WorkTote #LamburFashion
• •A Story of Passion and Style. It started with a dream. Our founder, Ruth Blanchard, envisioned a brand that didn't force a choice between style, quality, and ethics. Lambur is the result. Discover our collection of beautifully crafted vegan leather bags, made with passion for the conscious, modern woman.