Brand Tone

sophisticated, passionate, and professional

Brand Values

• •Passion
• •Expertise and Professionalism
• •Connection and Collaboration
• •Promotion of Culture
• •Internationality

Best Practices

• •Lead with Passion, Support with Professionalism: Always begin with the emotional, passionate, and cultural aspect of the art before detailing the professional aspects like sales or advisory services. The love for art should be the primary message.
• •Elevate the Artist: In all communications, the artist is the hero. Focus on their story, their technique, and their vision. Use phrases like "We are honored to present..." or "Celebrating the work of..." to position the brand as a proud promoter, not just a seller.
• •Use Sophisticated and Evocative Language: Avoid generic or overly commercial terms. Use descriptive, art-historical, or poetic language to describe artworks (e.g., "a dialogue between light and shadow," "a composition of vibrant energy," "captures the zeitgeist").
• •Maintain a Global and Exclusive Feel: Consistently mention international locations, collaborations with high-end brands, and participation in prestigious art fairs. This reinforces the brand's position in the premium segment of the art market.
• •Educate, Don't Just Sell: Frame content as an opportunity for the audience to learn something new. Whether through blog posts, artist interviews, or detailed artwork descriptions, provide value beyond the object itself. This builds authority and trust, aligning with the brand's advisory role.

Social Perception

LAMAROARTE is perceived as a reputable and competent art consultancy and gallery. Clients and artists view the brand, and specifically its founder Emanuele Lamaro, as trustworthy, passionate, and correct in their dealings. For collectors, they are more than merchants; they are valued advisors who help make opportune investment choices. For artists, they are collaborative partners who support their careers. The public perception, shaped by their events and online presence, is that of a key player in the contemporary art scene, particularly in high-end markets like Porto Cervo and with an expanding international footprint.

Copy Examples

• •The silent dialogue between form and space. [Artist's Name]'s latest work challenges our perception, transforming raw material into pure emotion. We are honored to present this masterpiece, a testament to the enduring power of contemporary sculpture. Discover the story behind the art on our website. #Lamaroarte #ContemporaryArt #Sculpture #ArtCollector #ItalianArt
• •You are invited to an evening of art and conversation. Join us for the opening of '[Exhibition Title],' a curated journey through the vibrant visions of [Artist's Name]. Experience the collection, meet the artist, and connect with fellow art lovers. RSVP to be part of a night dedicated to cultural enrichment. #ArtExhibition #Vernissage #LamaroarteEvents #ContemporaryArt #ArtInRome
• •Building a collection is an art in itself. It's a personal journey of discovery, passion, and investment. At LAMAROARTE, we serve as your trusted guides in the contemporary art market. With deep expertise and a global network, we provide the insights you need to acquire and sell with confidence, transforming your passion into a lasting legacy.
• •Hello [Name], this month at LAMAROARTE, we're exploring the theme of 'Metamorphosis.' From artists who give new life to discarded materials to those who capture the ever-changing human condition, we delve into art that breathes and evolves. Read our latest blog post and explore curated works that speak to this powerful concept.
• •Art inspires innovation. We are proud to announce our latest cultural marketing collaboration with [Company Name], bringing the dynamic world of contemporary art to their corporate space. This partnership reflects a shared commitment to creativity, culture, and advanced communication through the powerful medium of art. #CulturalMarketing #CorporateArt #ArtConsulting #Lamaroarte #Innovation