Brand Tone

Playful & Fun, Enthusiastic & Energetic, Inclusive & Friendly, Innovative & Modern, Approachable & Casual

Brand Values

• •Fun & Enjoyment: Creating moments of joy, laughter, and shared experiences.
• •Versatility & Adaptability: Enabling play in any location, at any time, regardless of weather or surface.
• •Inclusivity & Accessibility: Making the game enjoyable for everyone, from children to seniors, beginners to experts.
• •Quality & Durability: Providing well-made products that last and offer a good play experience.
• •Innovation: Reimagining a traditional game for modern use and new environments.
• •Conviviality & togetherness: Promoting social interaction and bonding between family and friends.
• •Creativity: Encouraging players to find new and imaginative ways and places to play (e.g., "La Mariole des Fadas" rules).

Best Practices

• •Embrace Playfulness: Use light-hearted language, humor (where appropriate), and an enthusiastic voice. Don't be afraid of exclamation points or a slightly informal, conversational style. Focus on the joy and fun of the game.
• •Highlight Versatility and Freedom: Consistently reinforce the "play anywhere, anytime, with anyone" message. Use descriptive words that evoke a sense of adventure and boundary-less play (e.g., "unleash," "explore," "transform any space").
• •Stay Inclusive and Relatable: Write for a broad audience. Avoid overly technical jargon. Use scenarios and language that resonate with families, groups of friends, and individuals of all ages and abilities. Show, don't just tell, how everyone can join in.
• •Be Enthusiastic and Positive: Convey genuine excitement for the product and the experiences it enables. Use positive framing and focus on the benefits – connection, laughter, ease of use, safety. Let the passion for the game shine through.
• •Encourage Interaction and Community: Use calls to action that invite users to share their experiences, photos, and creative ways of playing. Foster a sense of belonging to the "La MARIOLE" community. Ask questions and respond to comments in the same playful and friendly tone.

Social Perception

Innovative and clever adaptation of pétanque, solving the limitations of the traditional game. High quality and well-designed. Super fun game for families, friends, and even colleagues. Versatile – being able to play indoors and outdoors is a major selling point. Excellent gift idea due to its uniqueness and broad appeal. Customer-friendly and responsive. Strong French connection.

Copy Examples

• •Headline: Rainy day? Game on! La MARIOLE brings the pétanque party indoors. Body: Don't let a little drizzle (or a lack of backyard) stop the fun. With La MARIOLE's all-terrain soft pétanque, your living room, hallway, or even office becomes the perfect playing field. Grab a set and let the good times roll – safely and quietly! #LaMariole #IndoorGames #PetanqueAnywhere
• •Headline: From Grandma's house to the beach: La MARIOLE plays by YOUR rules! Body: Who says pétanque needs a special court? With La MARIOLE, every surface is an invitation to play. Lightweight, durable, and oh-so-fun for all ages. Pack your set and unleash your imagination. Where will *you* Mariole today? #PlayEverywhere #FamilyFun #AllTerrainPetanque
• •Headline: Warning: May cause spontaneous laughter and friendly competition. Body: La MARIOLE isn't just a game; it's a recipe for unforgettable moments. Easy to learn, tricky to master (in the most fun way!), and perfect for breaking the ice or livening up any gathering. Get ready to point, shoot, and share some smiles! #LaMarioleFun #SocialGames #GoodTimes
• •Headline: The classic game just got a cool, modern makeover. Meet La MARIOLE. Body: Love pétanque but wish you could play it more often, in more places? We've got you covered. La MARIOLE offers all the strategy and skill of traditional pétanque, with the added bonus of playing absolutely anywhere – no sand required! Innovative, stylish, and endlessly entertaining. #ModernPetanque #GameChanger #LaMarioleStyle
• •Headline: Gift Unforgettable Fun: La MARIOLE - The All-Terrain Pétanque Adventure! Body: Searching for a unique gift that everyone will love? La MARIOLE is perfect for kids, teens, parents, and even your boss! It's the gift of laughter, connection, and playful competition, ready for any setting. Beautifully designed and built to last. #PerfectGift #PlayfulMoments #MarioleMagic