Brand Tone

Trendy and Fashion-Forward, Modern and Youthful, Aspirational yet Accessible, Direct and Informative, Engaging and Story-Driven

Brand Values

• •Quality and Durability
• •Customer-Centricity
• •Functional and Sustainable Design
• •Inclusivity and Simplicity
• •Style Empowerment
• •Integrity and Innovation

Best Practices

• •Continuously research and understand the language, aspirations, and platforms your target demographic (likely young, fashion-conscious individuals in Pakistan) uses.
• •Align with LAMA's vision of "simple lifestyle choices that let you tell your own stories." Use copy to evoke a feeling or narrative rather than just describing a product.
• •While embracing trends, ensure the language feels genuine to the LAMA brand and avoids trying too hard to fit in, which can alienate customers.
• •Consistently weave in messages about quality, durability, functional design, and the brand's Pakistani roots where appropriate and natural.
• •Ensure the tone of the copy aligns with the visual style of the imagery and videos used across all platforms for a cohesive brand experience. For example, the youthful and energetic tone of TikTok should be reflected in the captions and on-screen text.

Social Perception

Positive: Many customers appreciate the unique style, especially for men's clothing, and find the brand to be a leader in trendy fashion in its market. The quality of materials and craftsmanship is often highlighted. Mixed: There are concerns about the price point for some, with expectations of higher quality for the cost. Some have experienced issues with material durability for specific items. The mobile app experience has also received mixed feedback. Growing Brand Awareness: Their active social media presence, particularly on TikTok, indicates a strategy to reach a younger, fashion-conscious audience. Pakistani Identity: The brand proudly highlights its local manufacturing and aims to make export-quality products available within Pakistan.

Copy Examples

• •Instagram Post Caption (New Collection Launch): Your story. Your style. Our new collection just dropped to help you tell it. 🔥 Discover fresh looks designed to move with you, season after season. #LamaRetail #NewCollection #StreetStylePakistan #TellYourStory
• •TikTok Video Concept (Styling a Versatile Piece): (Video shows quick cuts of one clothing item styled in 3 different ways - casual, work, evening) Voiceover/Text Overlay: One piece, endless vibes. LAMA makes it easy to own your look, no matter the occasion. ✨ #LamaStyleHacks #VersatileFashion #TikTokFashion #PakistanFashion
• •Website Banner (Promoting Durability & Quality): Invest in Style That Lasts. At LAMA, we craft high-quality, trend-forward pieces designed for life beyond a single season. Shop durable fashion you'll love year after year. [Shop Now]
• •Facebook Ad (Targeting Young Professionals): Elevate your everyday. LAMA brings you export-quality designs and breathable fabrics that keep up with your hustle. Look sharp, feel confident. Discover the LAMA difference. #LamaMan #LamaWoman #WorkwearStyle #FashionPakistan
• •Email Subject Line (Sale Promotion): Style Upgrade Incoming 🚀 Your LAMA Favorites Now On Sale!