Brand Tone

authentic, passionate, and culturally respectful, inviting and narrative, aiming to connect on a personal level, with a sense of exclusivity and uniqueness.

Brand Values

• •Ethical & Fair Trade
• •Sustainability & Upcycling
• •Cultural Preservation
• •Authenticity & Uniqueness
• •Social Impact

Best Practices

• •Always lead with the human element. Talk about the artisans, the cultural context, and the journey of the product.
• •Consistently use words like "unique," "one-of-a-kind," "handmade," and "artisanal" to reinforce the special nature of the products.
• •In your calls to action, go beyond just "buy now." Use phrases like "Join the movement," "Support Bolivian artisans," or "Invest in ethical fashion." This frames the purchase as a meaningful contribution.
• •Use evocative and sensory language. Words like "vibrant," "enchanting," and "soulful" will resonate with the target audience.
• •Regularly incorporate your core values (ethical, sustainable, cultural preservation) into your messaging across all channels to build trust and brand loyalty.

Social Perception

A niche brand with a strong ethical compass, perceived as a "slow fashion" alternative. Appeals to consumers conscious of environmental and social impact. Associated with Bolivian culture and craftsmanship, conveying authenticity and exoticism. Seen as a social enterprise supporting artisans and preserving cultural heritage.

Copy Examples

• •More than just fashion, it's a story woven in every thread. Discover our latest collection, handcrafted by our partner artisans in Bolivia. Each piece is a unique celebration of ancestral tradition and contemporary design. Wear a story.
• •Meet Miguel and Roger, the creative minds behind our latest t-shirt designs. From their workshop in La Paz, they blend traditional Bolivian icons with a modern twist. By choosing their creations, you're not just buying a t-shirt, you're supporting a dream.
• •Wrap yourself in the vibrant heritage of the Andes with our Aguayo fabric scarf. Handwoven with centuries-old techniques, no two scarves are exactly alike. A unique piece of art that tells a story of tradition and ethical fashion.
• •Tired of the same old thing? At Lama Loco, we celebrate the unique, the handmade, the one-of-a-kind. Our products are made with love and respect for people and the planet. Find something that's as individual as you are.
• •Ethnic. Ethical. Sustainable. Fashion that makes a positive impact. Discover the soul of Bolivia in every piece.